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New tool claims to be able to identify next meerkat-style success
the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction
By Jennifer Whitehead / Brand Republic 23-Nov-09
Cadbury switches Christmas tins for recyclable cardboard boxes
LONDON - Cadbury is giving its Roses and Heroes chocolates a trial green makeover for the Christmas ... , depending on consumer feedbacks, will be rolled out more widely in the future. The move is part of Cadbury ... and gifting products by 25% by 2010. Cadbury claims that replacing tins with 100% sustainably sourced ... giving and seasonal for Cadbury said: "We know from our research that many of our consumers are dreaming ...
By Jacquie Bowser / Brand Republic 04-Nov-09
M&S to sell other brands for the first time in 125 years
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
By James Quilter / Brand Republic 04-Nov-09
WPP to buy majority stake in Thai digital agency
The agency employs 45 people and has clients including Cadbury, Ford, Nike, Sony and Unilever. Founded in 2007, it made revenues of 35.4 million Thai baht ( 640,000) in 2008. ...
By Staff / Brand Republic 30-Oct-09
Sustainable palm oil report criticises Boots and Waitrose
Shop, Cadbury, Unilever, Young's/Findus, Marks Spencer and Sainsbury's. Boots, which joined the RSPO ...
By Daniel Farey-Jones / Brand Republic 28-Oct-09
Cadbury takes pop-up store concept into digital channel
LONDON - Cadbury is giving away its much-hyped limited edition Caramel Nibbles scarf at the end ... Cadbury has teamed up with fashion designer Giles Deacon to create a limited edition scarf, worn by popular advertising icon the Cadbury's Caramel Bunny. To mark the launch, it has set up a pop-up shop ... for blocks and beverages at Cadbury Dairy Milk, said: "We knew the scarves would be much in demand so ...
By Jennifer Whitehead / Brand Republic 26-Oct-09
Cadbury fights Kraft takeover with upbeat trading statement
LONDON - Cadbury, the maker of Dairy Milk chocolate, has said it expects to beat forecasts ... It is the last trading statement Cadbury will make before Kraft decides whether ... was always expecting an upbeat statement from Cadbury, and the company did not disappoint. Cadbury now ... .25% compared with 11.9% in 2008. Since Kraft said it was interested in buying Cadbury, the company has ...
By Jennifer Whitehead / Brand Republic 21-Oct-09
Vegemite dumps derided iSnack 2.0 name for Cheesybite
LONDON - Australian spread brand Vegemite, owned by Cadbury suitor Kraft Foods, has changed ... offer for Cadbury, the makers of Dairy Milk and Creme Eggs. Cadbury rejected the bid but is now ...
By Jacquie Bowser / Brand Republic 08-Oct-09
VideoJug teams up with InSkin for online ads
Media. The company has also run campaigns for Cadbury, Samsung, Sony Pictures, BMW, Sony Ericsson, COI ...
By Darren Davidson / Brand Republic 30-Sep-09
Carling offers free ad hoardings to local pubs
to support a marketing push. Last month Cadbury gave away free outdoor media space as part of its Wispa ...
By James Quilter / Brand Republic 22-Sep-09
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