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Campaign launches into the Indian market
MUMBAI - Campaign India launches today as a fortnightly title covering the advertising, marketing ... titles to Campaign India, as well as Brand Republic . The magazine will have an initial controlled ... . Campaign India will be audited by the BPA. Campaign is edited by Anant Rangaswami from its head office ... as Autocar India had a huge significance for us as our first consumer magazine here, Campaign India couldn ...
By Staff / Brand Republic 14-Sep-07
IPG launches full service agency Pickle in India
MUMBAI - The Interpublic Group has launched a new agency in India christened Pickle, which ... visit Campaign India . ... IPG's other agency in India SSC B Lintas will be merged with the new outfit. Pickle will now service the former's existing accounts, besides pitching for new business. Pickle is being headed ...
By Bindu Nair Maitra / Brand Republic 30-May-08
BBC launches major marketing push for cricket site
LONDON - The BBC has launched a major marketing campaign in India introducing Indian online users ... we have a product India is going to enjoy, and this advertising campaign should ensure they know ... campaign around the idea of rumours. Playing on the BBC's established reputation as a reliable and accurate news provider, the main message running throughout the three-week campaign is "It's not true till it ...
By Staff, / Brand Republic 13-Feb-03
London mayor promotes India celebration with mobile campaign
LONDON - The Mayor of London has appointed mobile marketing agency Incentivated to promote India ... The campaign will include posters throughout London, including Underground panels, asking ... . India Now aims to explore Indian culture and celebrate the relationship between London and India through ... throughout July to September as part of India Now. Jonathan Bass, managing director at Incentivated, said ...
By Nikki Sandison / Brand Republic 03-Aug-07
Denstu India launches new division Citizen Dentsu
MUMBAI - Dentsu India has launched Citizen Dentsu, a new division which will focus on social ... that is somewhat different from commercial communications, says Sandeep Goyal, chairman, Dentsu India. For more stories from Campaign India visit its website. ... to speak not just to consumers as consumers, but to consumers as citizens of India. Citizen Dentsu ...
By Staff / Brand Republic 01-May-09
Economist mailshot mistaken
for bioterrorism attack
LONDON - The Economist has had to withdraw a mailshot marketing campaign in India after recipients
By Sylvia Westall, / Brand Republic 26-Oct-01
Publicis acquires India's Capital Advertising
independent advertising agencies in India. ... in India, where it already has more than 1,100 employees. All of Publicis Groupe s biggest brands and networks are established in India, including advertising networks Saatchi Saatchi, Publicis and Leo Burnett, media networks ZenithOptimedia and Starcom, and the recently created India Media Exchange ...
By Staff / Brand Republic 19-Sep-07
Yahoo! India launches a new search marketing platform
MUMBAI - Yahoo! India has launched a new Yahoo! Search Marketing platform. The new platform ... Campaign India reports the platform includes various features like a new ad ranking model, ad testing and enhanced conversion tracking, goal-based campaign optimization and an easy-to-use control ... the message that works best for their customers. The conversion tracking system will track campaigns ...
By Payal Khandelwal / Brand Republic 16-May-08
CNN focus on India in association with Oberoi Hotels
LONDON - CNN International is to launch 'Eye on India' week in association with Oberoi Hotels ... awareness of India's rapidly changing role in the global, political and business environment. Live and feature programming on India will feature throughout the week with a live televised forum hosted by CNN ... debate over outsourcing. Chris Cramer, managing director of CNN International, said: "Given India ...
By Sam Matthews, / Brand Republic 03-Sep-04
Global Market Insite expands China and India panels
and India as part of a growth drive. ... GMI s Chinese panel has grown by 65% to 1.9m consumers, while its Indian panel has grown by 421% to more than 400,000 since July 2006. By expanding its global panels in China, India ... FMCG brands to conduct more effective research and ultimately develop successful marketing campaigns ...
By Mark Banham / Brand Republic 26-Mar-07
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