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Ogilvy & Mather wins Grand Effie for Dove

's 'Campaign for real beauty'. ... , said: "The Dove campaign was the clear Grand Effie winner. It is a successful campaign rooted in a powerful human and cultural insight: that beauty has heretofore been defined by the media and is actually defined much differently by real women." O M saw off competition from: "Bathroom moments", created ...

By by Staff / Brand Republic 08-Jun-06

Dove extends real beauty campaign to teens with Super Bowl spot

to launch the next phase of its 'Campaign for Real Beauty' during Super Bowl on Sunday February 5. ... through the National Curriculum and workshops. Dove's Campaign for Real Beauty was developed after a ... advertising campaigns have seen the brand use "real" models to promote their products. If you have ... narrow definition of beauty is not only unrealistic and unattainable, but clearly it also creates hang ...

By by Danielle Wightman-Stone / Brand Republic 30-Jan-06

Dove and Dangin dispute 'real beauty' ad retouching claim

LONDON - Dove has denied that an ad in its 'Campaign for real beauty' was significantly retouched ... the Campaign for real beauty . Dove said that it had an understanding with Leibovitz that the photos would ... the Dove ad campaign that proudly featured lumpier-than-usual real women in their undergarments ... real women ad. I only worked on the Dove ProAge campaign taken by Annie Leibovitz and was directed ...

By Nikki Sandison / Brand Republic 09-May-08

Dove's real beauty ads may have been retouched

LONDON - Dove's 'Campaign for real beauty' ads, featuring images of 'real women' of all sizes ... online, saying that he retouched the photo of women in their underwear used in one of the campaign ... to Dove s four-year campaign and to its ad agency Ogilvy Mather. It would be particularly ... no wonder our perception of beauty is distorted . The viral won both a Cyber and Film Grand Prix ...

By Nikki Sandison / Brand Republic 08-May-08

Beauty has no age-limit in Dove skincare TV ad

Campaign for Real Beauty, which aims to widen the definition of beauty and help inspire and educate women ... with the line Beauty has no age limit . Diana Harewood-Baynes, 57, who appears in the ad, said: When Dove approached me I considered it a real compliment. I want to keep experiencing and accomplishing new things ...

By by Joanne Payne / Brand Republic 02-Feb-07

Great grandmother stars in O&M's new Dove campaign

for Lever Faberge's Dove beauty products as the brand expands on last year's 'real women' creative. ... 's latest ad drive, called "Campaign for Real Beauty", which includes a 96ft-tall billboard in Times Square ... ." The photographs were shot by Dazed & Confused co-founder Rankin, who also shot the "real women" campaign for Dove ... advertising. Lever Faberge has since revealed that its "real women" advertising campaign, created by Ogilvy ...

By Sam Matthews, / Brand Republic 04-Jan-05

Cantona launches beautiful football campaign in Nike World Cup spot

hijacking a TV sports programme to encourage footballers to 'joga bonito', Portuguese for 'play beautiful'. ... of Nike's global "Joga bonito" campaign that launched earlier this month. In this latest spot, Cantona ... beautiful, this is just the beginning, watch this space". Other stars to feature as examples of playing beautiful football are Thierry Henry, who scored Arsenal's winning goal in the team's surprise 1-0 victory ...

By by Joe Lepper / Brand Republic 22-Feb-06

Ogilvy & Mather's 'real curves' campaign for Dove scoops Euro Effies Grand Prix

LONDON - The simple idea of putting real women in an ad for beauty products has seen Ogilvy ... The Grand Prix has been awarded to O M's London and Dusseldorf offices for its "Real curves" campaign for Dove, as well as scooping gold in the Toiletries Beauty category and a special prize called ... to buy a beauty product if it is shown to work on "real" women, rather than cellulite-free, waif ...

By by Jennifer Whitehead / Brand Republic 30-Sep-05

NatMags to launch fashion and beauty festival

of Fashion & Beauty, in September next year. ... makeovers. Money raised from 30 Days of Fashion Beauty will be donated to the UK s leading breast cancer ... , to celebrate what fashion and beauty means to the British consumer. A selection of the photographs ... at a London gallery. The festival will be supported online by a large integrated marketing campaign ...

By Jacquie Bowser / Brand Republic 27-Nov-07

Lib Dems campaign for ban on airbrushed ads aimed at children

LONDON - The Liberal Democrats have launched a campaign against the use of airbrushed images ... 'Campaign for Real Beauty' shots . In 2007 The British Fashion Council, which runs London Fashion Week ... of what is beautiful means that young girls are under more pressure now than they were even five years ago. "Airbrushing means that adverts contain completely unattainable perfect images no one can live up to in real ...

By James Quilter / Brand Republic 03-Aug-09

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