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Pitcher & Piano offers free booze in mobile campaign

, after looking for a more immediate way of bringing in customers. ... Pitcher & Piano has hired mobile marketing agency MindMatics for a campaign covering its bars ... ." In the second phase, these people will be sent another text offering them a free bottle of wine if three ... data, has been launched and will see existing customers offered the chance to win a prize if they text ...

By Daniel Farey-Jones, / Brand Republic 07-Dec-04

Quiet Storm goes back to childhood with Richmond Sausages campaign

LONDON - Quiet Storm aims to bring back happy childhood memories with a new ad campaign ... The work , which includes a national TV and print campaign, shows two hard-nosed property ... of years so I am very excited about the launch of this new campaign. Quiet Storm has managed to distil a ... are instantly reminded of our childhood, and a time when life was less complicated, which ties in perfectly ...

By Nikki Sandison / Brand Republic 14-Apr-08

Editorial coverage can be a powerful commercial edge

is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6 ... there are commercial lessons to be learned from the Motor Show. "Integration" is a communications buzzword but still very few campaigns are conceived with a view to the editorial endorsement (or in this case, debate ... effectiveness lies in its media coverage, smothering the TV and newspapers over the past few days. Only a ...

Brand Republic 31-Oct-02

Most people blame parents not ads for childhood obesity

LONDON - Almost three-quarters of people blame parents for the rise in childhood obesity, compared ... changes in lifestyles. This has not stopped pressure groups for calling for a blanket ban on junk ... back, arguing that it would be more effective for the government to fund campaigns encouraging people ...

By by Jennifer Whitehead / Brand Republic 20-Jul-06

Orange partners with Core for first ad-free commercial radio station

, marking the first time in the UK that a commercial radio station will broadcast with no ads. ... programmes. 'The Core Control Chart with Orange Music Player', a daily show, that sees listeners text to vote ... of radio, said the partnership will test new styles of brand communication. "Orange gets access to an ad-free environment that is in tune with the young mobile audience and a platform for testing new forms of customer ...

By by Sam Matthews / Brand Republic 02-Aug-05

Strongbow prepares free pint text response campaign

LONDON - Strongbow is launching a CRM initiative next week offering cider drinkers a free pint once ... , along with details of participating venues, that gives them a free pint of Strongbow on a Tuesday during Bowtime (5pm-7pm) over a four-week period. The promotion will be supported with an ad campaign across ... of planning at WWAV Rapp Collins, said: WWAV have developed a responsive campaign using an innovative ...

By Jacquie Bowser / Brand Republic 14-May-08

COI shortlists three for free bus campaign

campaign that will back the development of a nationwide free bus travel scheme for elderly and disabled ... for Transport s local public travel scheme, which will entitle elderly and disabled bus pass holders free travel ... qualified card holders to travel for free on off-peak buses across England from the spring of 2008. COI said the appointed agency would work alongside the Department for Transport on a fully integrated ...

By Alex Donohue / Brand Republic 14-Aug-07

Lexus promotes free upgrades with digital and DM campaign

LONDON - Car manufacturer Lexus is launching a direct and digital marketing campaign to promote its ... The campaign, created by integrated agency Kitcatt Nohr Alexander Shaw, targets two main audiences -- potential Lexus car buyers and existing Lexus car drivers. Those consumers targeted will be offered a complimentary choice of 18-inch alloy wheels with four choices of metallic paint, or free, factory ...

By Jacquie Bowser / Brand Republic 12-Aug-09

Diabetes UK wins free campaign in Everyclick challenge

LONDON - Diabetes UK has won a free national outdoor advertising campaign through Clear Channel ... and the first runner-up prize of a local Clear Channel Outdoor campaign. Cystic Fibrosis won the medium ... momentum for its campaign and is a thoroughly deserving winner." Diabetes UK's campaign will run in July ... Everyclick.com is a search engine that automatically donates 50% of its revenue to charity ...

By Staff / Brand Republic 11-Jun-08

Life beyond the commercial break

such a commercial success? Kids today are much more brand aware and media literate, not less. So ... as nothing more than an advertising buy bought by a brand owner's advertising agency and little different from a 30-second ad or radio spot. The broadcast industry is going through one of the biggest ...

Brand Republic 23-Mar-06

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