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Carat carries off £51m global Tourism Australia media account

LONDON - Aegis-owned Carat International has won Tourism Australia's global media planning ... incumbents. The pitch team was led by Carat Australia CEO Richard Halmarick and Aegis's research and digital networks Synovate and Isobar were heavily involved. Tourism Australia whittled the 10 agencies ... to land Tourism Australia's £25m global advertising account. If you have an opinion on this or any ...

By by Daniel Farey-Jones / Brand Republic 15-Jul-05

Tourism Australia unveils shortlist for creative and media

LONDON - Tourism Australia has selected seven agencies, including incumbent M&C Saatchi, for its ... . The tenders for Tourism Australia s global creative and media services began in February, with existing contacts with incumbent agencies M C Saatchi and Carat reaching the end of their term on June 30. Geoff Buckley, Tourism Australia managing director, said that Tourism Australia would now embark on the next ...

By Nikki Sandison / Brand Republic 21-Apr-08

Tourism Australia calls global creative and media review

LONDON - Tourism Australia is to review its global advertising and media buying account ... , requiring Tourism Australia to go to tender to either reappoint them or select new agencies. Rick Allert, chairman of Tourism Australia, said a rigorous procurement process was in place for the agency tenders, in accordance with Commonwealth Procurement Guidelines. Tourism Australia has appointed independent pitch ...

By Nikki Sandison / Brand Republic 08-Feb-08

Australia seeks agency for £10m rebrand

Australia as more than just a tourism destination, along the lines of the '100% pure New Zealand ... Tourism Australia's remit or its relationship with retained agencies DDB and Carat. However, Tourism ... is to convince people that Australia is not just a great place to have a holiday but that it is also a great ... 's understood." In the past, advertising has focused on positioning Australia as a fun and laid-back place ...

By Jennifer Whitehead / Brand Republic 26-Aug-09

M&C Saatchi lands £25.6m Tourism Australia global creative

LONDON - M&C Saatchi has beaten Saatchi & Saatchi and Clemenger BBDO to land Tourism Australia ... more consistent "Brand Australia" message. M C Saatchi gambled with its £13.5m Tourism New Zealand ... up before Tourism Australia's senior management and board in Sydney in May. Tom Dery, executive ... it learned that M C Saatchi had been shortlisted for Tourism Australia. Tourism Australia took the same ...

By by Daniel Farey-Jones / Brand Republic 15-Jul-05

Tourism Australia launches drive on back of Kidman film

LONDON - Tourism Australia is working on an international marketing campaign to coincide ... director Baz Luhrmann's first film since 2001's 'Moulin Rouge'. Tourism Australia has been working ... currencies and Tourism Australia is pinning its hopes on the film drawing people back in. It is developing ... on the barbie". Tourism Australia is currently reviewing its global ad account. Last month, it dropped ...

By Nikki Sandison / Brand Republic 18-Jun-08

Tourism Australia drops M&C Saatchi

LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB ... of its own resource allocation priorities. Geoff Buckley, managing director of Tourism Australia ... agencies will include presentations in Australia and meetings in Tourism Australia s key regional offices ... of Tourism Australia will make a recommendation to the Minister for Tourism, Martin Ferguson MP, for his ...

By Staff / Brand Republic 08-May-08

ASA bans Tourism Australia poster campaign

LONDON - The Advertising Standards Authority has upheld 32 complaints about posters for Tourism ... The series of three posters, created by M C Saatchi for Tourism Australia and Qantas Airlines ... to the second half of the poster, which gave details of the Qantas price offer. Tourism Australia said ... audience who it felt would understand the irreverent Australian tone of voice. Tourism Australia ...

By Nikki Sandison / Brand Republic 28-Mar-07

Tourism Australia showcases exhibition at Waterloo Tube station

of a global advertising campaign by Tourism Australia to inspire more people to visit the country. ... The campaign, "Rankin's Australia, a different light", features the work of renowned photographer Rankin and will complete Tourism Australia's £4m spend over the past 12 months, which has included radio ... . Tourism Australia's new radio ads will air on Classic FM, Virgin, One Word and Jazz FM for five weeks from ...

By by Julia Pearlman / Brand Republic 18-Mar-05

More restrictions on Tourism Australia's 'bloody hell' ad

LONDON - The controversy over the word 'bloody' in Tourism Australia's television ads continues ... Tourism Australia could broadcast the full tagline for the ads because the word "bloody" was no longer ...

By by Sarah Woods / Brand Republic 19-Jul-06

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