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Carlsberg relegates Hansen to butler's role

in Carlsberg's latest TV spot, which admits that while Carlsberg is not a football agent, if it was it would ... The spot, created by Saatchi & Saatchi, is the third spot in the "World According to Carlsberg" TV ... , mansion and earnings of £100,000 a week, lives the life of a Premiership star all thanks to his Carlsberg ... refreshing pint of Carlsberg, while two beautiful women watch on. A voiceover then states: "Carlsberg aren ...

By Staff, / Brand Republic 27-May-02

Carlsberg first to sponsor Euro 2004

LONDON - Carlsberg has extended its links with football by signing up to become the first sponsor ... The deal, for an undisclosed sum, gives Carlsberg official beer status for the 2004 and 2008 ... matches. Nils Anderson, CEO of Carlsberg Breweries, said: "Football is an integral part of the Carlsberg ... ." Carlsberg has been involved with the Euro tournaments since 1988, when it sponsored the German competition ...

By Claire Billings, / Brand Republic 22-Mar-02

Carlsberg launches Wembley-themed on-pack promotion

LONDON - Carlsberg is to launch a Billington Cartmell-created on-pack promotion to tie ... The drinks firm is offering a pair of Wembley season tickets via promotional packs of Carlsberg and Carlsberg Export in Asda stores from the middle of February. Billington Cartmell has created an instant win mechanism for one particular pack of Carlsberg, which will entitle two people to attend all sporting ...

By by Alex Donohue / Brand Republic 02-Feb-07

Billington Cartmell takes Carlsberg and LFC global

LONDON - Billington Cartmell has created a global through-the-line campaign for Carlsberg using ... It is the first project for Carlsberg Breweries since the integrated communications agency ... the existing Carlsberg brand identity. A number of executions have been developed, depicting Carlsberg ... execution, a Liverpool scarf unites the fans at Anfield to Carlsberg drinkers in bars around the world ...

By Staff, / Brand Republic 01-Sep-03

Carlsberg plans £28m marketing blitz

LONDON - Carlsberg is to benefit from a 28m marketing push this year, aided by supermodel Helena ... The company plans to promote two of its three Carlsberg brands, Carlsberg and Carlsberg Export, with multimillion-pound advertising campaigns. Carlsberg lager will have 8m thrown behind it as the company continues its "If only everything in life was as good as a Carlsberg" campaign, with a third execution ...

By Jennifer Whitehead, / Brand Republic 18-Feb-02

Carlsberg continues football sponsorship with FA deal

LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which ... As part of the deal, Carlsberg will renew its status as the "Official Beer of England". The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...

By by Sarah Woods / Brand Republic 03-Oct-06

Carlsberg debuts wine range with SiebertHead identity

LONDON - Design agency SiebertHead has created the branding identity for Invenio, Carlsberg's first ... Invenio, which incorporates wines from eight countries, including Chile, South Africa and France, will be marketed by Carlsberg as a global product that will appeal to wine enthusiasts across the world. SiebertHead has created the branding identity for Invenio, which is Latin for, to discover , including ...

By Alex Donohue / Brand Republic 03-Jul-07

Carlsberg creates small world for international campaign

on to Notting Hill and Rome? While reality poses problems, in Carlsberg's new international TV campaign ... and Bombay and arriving in time for a cold glass of Carlsberg on the beach. The idea is that in a Carlsberg ... at Carlsberg, said: "In a Carlsberg world, there are no barriers to stop you experiencing a good time the world ... , uses the idea "Imagine life in a Carlsberg world" across the brewer's TV, cinema, press, poster ...

By Matt Reed, / Brand Republic 12-Jun-03

Carlsberg sells majority stake in Chinese brewery

Danish brewer Carlsberg has admitted some defeat in the Chinese market and sold a majority stake ... LONDON (Brand Republic) – Danish brewer Carlsberg has admitted some defeat in the Chinese market ... .5m. The sale of 75% of Carlsberg Brewery Shanghai is the latest sign that foreign companies are having trouble breaking into the Chinese market -– although Carlsberg said it would “not give up” there ...

By Camilla Palmer / Brand Republic 10-Aug-00

Carlsberg sign three-year sponsorship deal with Spurs

LONDON – Carlsberg has signed a three deal to be the official beer sponsor of Tottenham Hotspur ... The deal will ensure Carlsberg UK gain exclusive pouring rights, ground signage, tickets ... is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club ... ." The deal with Spurs adds to a growing number of football partnerships that Carlsberg has including its ...

By Sam Matthews, / Brand Republic 17-Aug-04

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