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Asda drops Jordan from cancer charity campaign
LONDON - Asda has dropped Katie Price, aka Jordan, from a breast cancer awareness campaign ... 's Tickled Pink campaign. The photo shoot was featured in the reality show 'What Katie Did Next', in which ... furious reaction from members of an online community hosted by the charity Breast Cancer Care. Asda ... breast cancer charities - it's a lot of money that clearly helps. "The last thing we want to do ...
By Darren Davidson / Brand Republic 28-Sep-09
Charity campaign urges people to reject 'pants presents'
LONDON - Charities Aid Foundation is tackling charity Christmas gifts marketing from a different ... Normal 0 CAF is a charity set up to help other charities by working with donors, companies and charities to encourage and facilitate a culture of giving. It approached digital direct agency Cheeze with its donations idea, resulting in an email, digital advertising and PR campaign driving ...
By Daniel Farey-Jones / Brand Republic 19-Nov-08
Bush fury over Hitler and Ceausescu comparisons in dog charity campaign
LONDON - A controversial Romanian advertising campaign for a dog charity using images of George ... The poster campaign by the Romania National Committee for the Protection of Animals featured the three leaders with the pets, with the caption "A dog loves you just the way you are". However, according to the Sunday Telegraph, the posters featuring Bush have now been removed, with the paper citing ...
By by Joe Lepper / Brand Republic 26-Sep-05
Arc's Great Ormond Street mailer takes DMA Grand Prix
Children's Charity campaign. ... The campaign asked existing donors to give money for ultrasound scanners, which enable doctors to do internal examinations without carrying out operations. Arc Worldwide created a mailpack containg a letter in a see-through envelope with the line "If you could see inside every envelope, would ...
By by Daniel Farey-Jones / Brand Republic 08-Dec-05
TMW features dead musicians in campaign for Calm
the names of musicians who have taken their own lives, to raise funds for the charity Campaign Against ... The campaign is targeting 100 music companies to encourage them to donate music tracks and 100 ... get noticed and be in keeping with the charity s straight-talking, yet upbeat brand. We are delighted that we were able to develop a campaign that is eye-catching, and so will help raise awareness. Jane ...
By Nikki Sandison / Brand Republic 01-May-08
Allen among celebrities designing envelopes for charity
LONDON - Pitney Bowes has launched a charity auction campaign, featuring artwork by celebrities ... Winslet and England cricket captain Andrew Flintoff, to design their own envelopes for the campaign called ... being offered on eBay.co.uk until October 20. The campaign is now in its third year, with funds raised being donated to the National Literacy Trust as well as a literacy campaign in France. David Denney ...
By by Joe Lepper / Brand Republic 16-Oct-06
Leukaemia charity in blood sample campaign
LONDON - Marketing agency Tangible Response has created a multi-stage fundraising campaign ... 's first umbilical cord blood bank. The campaign explained the need for umbilical cord blood in stem cell treatment and the charity's mission to save the lives of those with life-threatening blood illnesses like ... the charity's chief executive, giving thanks for previous support and introducing the new project. The second ...
By Dan Leahul / Brand Republic 07-Oct-08
Sophie Dahl fronts new breast cancer campaign
LONDON - Model Sophie Dahl has been revealed as the face of the charity fashion campaign, Fashion ... in a series of portraits wearing a charity T-shirt, shot by photographer Giles Bensimon. Dahl ... with this innovative fashion campaign which has historically achieved so much for Breakthrough Breast Cancer s research, education and tireless campaigning work. The campaign, which Rainey Kelly Campbell Roalfe worked on last ...
By Joanne Payne / Brand Republic 01-May-07
McArthurGlen supports cancer charity in national campaign
LONDON - Designer outlet McArthurGlen is supporting breast cancer awareness charity, Pink Ribbon ... As part of the campaign, which will run throughout Breast Cancer Awareness Month in October, the charity s national magazine In the Pink , will be sold at all seven of McArthurGlen s designer outlets ... the outlet s website, email communication and point-of-sale material. The campaign launches tonight with a ...
By Nikki Sandison / Brand Republic 05-Oct-07
Occam unveils tool to help charities plan campaigns
LONDON - Database firm Occam has developed a data-planning tool that can tell charities how ... The analysis model, Occam.LTV (Life Time Value), allows charity fundraisers to use their data as a ... and analyses individual customers in terms of how much it would cost the charity to recruit them and, once recruited, what they might be worth to the charity in terms of donations. The model allows Occam ...
By Christina Papas, / Brand Republic 03-Mar-04
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- Account Manager, Livewire PR
- £27-33K, West London


