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New tool claims to be able to identify next meerkat-style success
' rational model of advertising to a place where a meerkat fan club can help set a brand alight. "Most ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Football themed quit-smoking site attracts 1,500 sign-ups
LONDON - Smokefree United, a national NHS online initiative focusing on motivating football fans ... Supported by a number of Premier League clubs and ex-footballers Andy Townsend and Ian Wright, the initiative encourages fans to register their details at the Smokefree United website . Once signed up ... to fans' tribalism, it pits supporters of different clubs against each other in an overall "quitters ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Gillette reacts with Gallic shrug to calls for Thierry Henry boycott
to come from French football player Thierry Henry's goal-producing assist in his country's World Cup ... football can entertain themselves with ' The Hand of Gaul' , a viral launched in the aftermath of the game ...
By James Quilter / Brand Republic 20-Nov-09
MCC denies plan to sell 'home of cricket' naming rights
LONDON - The MCC has denied reports it is planning to follow the recent trend of football clubs ... since 2006 . Selling the naming rights to stadia is in vogue at the moment as clubs and sports bodies look to maximise their earning potential. It has been suggested that the Rugby Football Union and the Football Association are looking to sell the naming rights to Twickenham and Wembley respectively ...
By James Quilter / Brand Republic 18-Nov-09
Seriously Social competition from 3 mobile launches on Facebook
Seriously Social , devised in conjunction with advertising agency Glue and experiential agency Amplify, uses Facebook to seek out the UK's most popular party idea. The new competition invites party planners, club promoters and revellers to submit their ultimate party manifesto. The winner will receive ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Soccerade to launch Dream Team promotion
LONDON - Soccerade, the sports drink fronted by Real Madrid footballer Cristiano Ronaldo ... The brand has launched a promotion with world champion freestyle footballer John Farnworth to search for the UK 'Soccerade Dream Team'. Winning footballers will be awarded a minibus for their school ... that are running the promotion. Marketing support for the campaign will include perimeter advertising at football ...
By James Quilter / Brand Republic 16-Nov-09
Channel 4 News turns to crowdsourcing for new website
the connections between former members of the Bullingdon Club at Oxford University. Channel 4 focused ...
By Jennifer Whitehead / Brand Republic 12-Nov-09
UK drinkers return to bitter but on-trade beer sales plummet
with only 56% sold in pubs and clubs. If consumers continue to increasingly drink at home it is predicted ...
By James Quilter / Brand Republic 12-Nov-09
Sulake launches virtual world Bobba Bar for mobile users
Bobba Bar consists of bars, cafes and clubs where users can chat to other "bar guests", over 17 years of age, by creating avatars. Users can create their avatars from a variety of designs for the face, body, hair, skin and clothing. There are more than one billion combinations to choose from ...
By Jacquie Bowser / Brand Republic 09-Nov-09
Football qualifiers tipped to return to free-to-air TV
LONDON - International football qualifiers are being tipped for inclusion on the list of sporting ... , Wimbledon, international football qualifiers and rugby union internationals in Wales are likely ... investment programme in state schools, community clubs and the women's game. The Epsom Derby and the rugby ...
By Jacquie Bowser / Brand Republic 09-Nov-09
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- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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