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Superbrands case studies - Chelsea FC
Chelsea Football Club's rise as a brand has been rapid and is driven by a simple vision: by 2014 ... Feted for winning trophies, Chelsea also aims to be recognised as the best in every other area ... , pride and unity. Offerings and values The Chelsea FC brand aims to offer fans success, style, passion and loyalty, which are the values that underpin their relationship with the club. Chelsea s fundamental ...
Brand Republic 14-Mar-07
Whittard of Chelsea on brink of collapse
LONDON - Whittard of Chelsea, the 122-year-old speciality tea and coffee retailer, is reportedly
By Dan Leahul / Brand Republic 23-Dec-08
Heineken becomes official beer of Chelsea
LONDON - Heineken has signed a four-year deal with Chelsea Football Club to become the club ... League, the Rugby World Cup and the Heineken Cup. The Chelsea deal is the first of its kind with a big ... Champions League nights at Chelsea over the last season and we're very excited about extending ... boards, in-stadium promotions and competitions. Chelsea's business affairs director, Paul Smith ...
By by Joanne Oatts / Brand Republic 10-Aug-06
Chelsea launches electronic programme for fans
LONDON - Chelsea Football Club is claiming a football club first by making its official match ... A 16-page free sample of the magazine, featuring the new Chelsea manager Luiz Felipe Scolari ... football club or sporting association, will offer Chelsea fans around the world the same editorial ... of Chelsea Digital Media, said: "The launch of the e-magazine and e-programme is exciting, and the latest ...
By Staff / Brand Republic 28-Aug-08
Chelsea joins the online social networking world
LONDON - Chelsea Football Club has teamed up with Premium TV to launch a radical new website ... The website , part of the Chelsea Digital Media joint venture between Chelsea and Sky, contains a range of features that also promote social networking among Chelsea supporters. Visitors to the site ... each member of the squad and Chelsea's manager Jose Mourinho. In addition, the site plans to fully ...
By by Amy Dry / Brand Republic 27-Nov-06
Chelsea TV uses telemarketing for subs drive
LONDON – BSkyB is targeting football fans who support west London club Chelsea with a telemarketing ... The month-long campaign targets Chelsea season-ticket holders, club members and supporters, as well as fans who watch Chelsea games on pay-per-view television. It aims to increase subscriptions ... to the task. They will offer two months' free access to Chelsea TV's online video lounge. Chris Tate ...
By Claire Billings, / Brand Republic 29-Jul-03
Chelsea strengthens US links with AEG partnership
LONDON - Chelsea Football Club has signed an alliance with US soccer operator AEG in an attempt ... the staging of a tournament between Chelsea and US teams every two years in the States as well as ongoing promotional activity. It also includes a playing link-up with LA Galaxy that gives Chelsea first option on signing its players and the chance for Chelsea players to play in the US on loan giving its up ...
By by Joe Lepper / Brand Republic 30-Mar-06
Gatorade signs sponsorship deal with Chelsea FC
LONDON - Gatorade has signed a three-season deal with Chelsea Football Club to become the official ... of PepsiCo International, said: This partnership is mutually beneficial for Gatorade and Chelsea. Not only does Chelsea understand the important role that Gatorade plays in keeping athletes performing ... -season tour in the US and the results from these tests will be used to optimise the hydration of the Chelsea ...
By Jacquie Bowser / Brand Republic 02-Oct-07
Chelsea and TWI sign deal to take the club worldwide
LONDON - Chelsea FC has appointed sports marketing agency TWI to handle media rights for Chelsea TV ... The three-year deal, which also includes rights for Chelsea Broadband and Chelsea Mobile, will run ... -media rights in a deal with Chelsea Digital Media. It follows the recent move to give Chelsea director Paul ... with players past and present and classic moments from Chelsea's history. Michael Mellor, senior ...
By Jules Grant, / Brand Republic 25-May-04
Chelsea FC selects SmartFocus to improve supporter marketing
LONDON - Chelsea Football Club has appointed SmartFocus to improve its supporter marketing by using ... United, will enable Chelsea FC to consolidate all its sources of data and build a "single customer view ... . Chelsea FC will use SmartFocus technology to develop a better understanding of its supporters so ... into Chelsea FC's systems infrastructure and it will be managed by the former's managed services team ...
By Ben Bold / Brand Republic 21-Jul-08
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