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Christmas gloom for eToys.com
Online retailer eToys.com is understood to be looking for a buyer after warning that its Christmas ... LONDON (Brand Republic) - Online retailer eToys.com is understood to be looking for a buyer after warning that its Christmas sales will be well below expectations. The company, which is based in Santa Monica, California, expects its third-quarter sales to be between 120m and 130m, after forecasting ...
Brand Republic 19-Dec-00
Thinking outside the Christmas box
Think outside the Christmas box - there is too much cynical money grabbing from brands ... Christmas is great, isn't it? A bumper time for brands to direct mail and field market us all ... of Christmas specials, designed to cause us to part with more money under the spurious guise of "helping us save this Christmas season". The British public is not a bunch of idiots. We all hear about how ...
Brand Republic 15-Dec-06
Designers illuminate Bristol for Christmas
Christmas lights event incorporating seven of the world's most powerful projectors that will light up ... like just another city with 20-year-old tacky Christmas lights which should have been binned years ago ...
By Jacquie Bowser / Brand Republic 12-Dec-07
LV= in Christmas viral promo
Reindeer Racer is being emailed to 500,000 LV= customers with an accompanying newsletter offering hints and tips on how to deal with the credit crunch over the Christmas period. The viral ... 's relevant and interesting, all tied up in a Christmas greeting format." ...
By Sarah Crawley-Boevey / Brand Republic 08-Dec-08
eBay to debut Christmas catalogue
Following in the steps of Amazon.com, the website has decided to resort to an "old-fashioned" selling method because it has found that US consumers prefer to use catalogues for their Christmas shopping. The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...
By Sylvia Westall, / Brand Republic 26-Nov-01
Half of Christmas television will be repeats
LONDON - Almost half of the TV programmes shown over Christmas will be repeats, rising to 80 ... between Christmas Eve and Boxing Day will have run already. The channel is offering a number of Christmas films, including The Christmas Gift , filmed in 1986 and starring the late John Denver, and the 2001 TV ... channels reliance on repeats for filling the children s schedule on Christmas Day and Boxing Day, claiming ...
By Staff / Brand Republic 14-Dec-07
YMCA England launches Christmas appeal
LONDON - Youth development charity YMCA England is launching a Christmas appeal to help fund ... details a girl who was homeless last Christmas but has since started building a new life through the YMCA ... , or 30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day ... want to reach. Our Christmas appeal will help us do just that." The DM pack will be delivered ...
By Jacquie Bowser / Brand Republic 14-Nov-08
The Hamiltons do Christmas with the BBC
LONDON – Neil and Christine Hamilton will ring in Swindon's Christmas with a two-hour show on BBC ... After moving to Wiltshire last year, the Hamiltons are locals. "National TV and radio is all very well, but to be able to talk to friends and neighbours is very special," Christine said. BBC Radio Swindon and BBC Radio Wiltshire are to broadcast the Christmas Day 9-11am show, on which the husband ...
By by Daniel Farey-Jones / Brand Republic 20-Dec-05
MasterCard gives Christmas integrated push
LONDON - MasterCard is backing the latest instalment of its global 'priceless' above-the-line marketing push with an ambient campaign using sandwich bags, cinema tickets and an online competition.
By Jennifer Whitehead, / Brand Republic 18-Nov-02
BHF to raise funds with Christmas cards
charity to use direct marketing for its Christmas fundraising activity. ... BHF's campaign involves a direct mail pack containing a free gift of BHF-branded Christmas cards ... effective creative ideas. We hope this Christmas card idea will outperform the calendar and cards to children [in previous Christmas drives] creatives that have so far been the most successful annual ...
By Claire Billings, / Brand Republic 02-Dec-02
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