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Superbrands case studies: British Gas
British Gas, owned by Centrica, is based in the UK and is a well known energy supplier to homes ... With a workforce of over 8,000 engineers, British Gas looks after customers central heating ... the residential electricity market opened to competition in 1998, British Gas has grown to become a significant ... . As the energy market entered a period of decreasing prices British Gas was the first major energy supplier ...
Brand Republic 20-May-08
British Gas - Great use of creativity
To kick off the second week of MSN's top 10 online ad creatives is the online campaign for British ... by 106%. The British Gas online campaign represented a total return of £4.80 for every £1 invested ...
Brand Republic 14-Jun-04
British Gas pushes green electricity to young Londoners
LONDON - British Gas is targeting gym goers and commuters with a press and outdoor campaign urging ... . Posters will feature the familiar British Gas flame in green, in contrast to the customary blue, against ... , and press ads will appear in the Metro and Evening Standard. British Gas says it is looking to connect ... at British Gas, said: "We are talking directly to existing British Gas customers and those who want to switch ...
By by Julia Pearlman / Brand Republic 15-Nov-05
Customers not switching back to British Gas every minute
LONDON - A British Gas ad, which claimed that previous customers switched back to it every minute ... % per year with our energy saving advice... Every 60 seconds someone switches back to British Gas." The 60-second claim was repeated in a British Gas TV ad and Scottish Gas press and TV ads. The ads were ... joining British Gas now who had not previously been customers, as the ad implied, and so were ...
By by Sarah Woods / Brand Republic 15-Nov-06
British Gas HomeCare ads axed by the ASA
LONDON - A TV and radio campaign for British Gas' HomeCare boiler maintenance plan has been axed ... or on public holidays. In response British Gas said the HomeCare service was available 365 days a year ... . The Advertising Standards Authority upheld the complaint and said the ads could be misleading as British Gas ... whether the TV and radio ads misleadingly implied a British Gas engineer would attend a call-out in a ...
By James Quilter / Brand Republic 07-Jan-09
Misleading British Gas 'zero carbon' ads banned
LONDON - The ASA has forced British Gas to pull a television ad about green energy after viewers ... by-product of its use. British Gas said that zero carbon was the name of its domestic dual tariff ... emissions associated with the gas and electricity used by its customers. British Gas said that the footnote ... ruled that viewers were likely to infer from the claim that gas supplied by British Gas was carbon free ...
By Jacquie Bowser / Brand Republic 30-Jan-08
NewLogic retained for British Gas telemarketing work
for Centrica Business Services, under which the British Gas brand runs. ... British Gas has been under assault from rival energy firms after revealing price hikes earlier this year. NewLogic has been charged with communicating the brand to new customers and improving the customer experience. NewLogic said it was building the programme on a performance-related basis ...
By Staff, / Brand Republic 01-Nov-04
Iguana launches campaign to rival British Gas
drops as its hots up efforts to rival the central heating services of British Gas. ... back as an incentive to purchasers of its gas central heating systems. The marketing strategy also ...
By Jules Grant, / Brand Republic 21-Apr-04
British Gas appoints TDA for insurance site launch
LONDON - British Gas Business has chosen direct marketing agency TDA to develop an integrated ... at British Gas Business, said: Our new insurance service can provide a quick and cost-effective solution ...
By Jacquie Bowser / Brand Republic 22-Feb-08
British Gas signs £15m British Swimming sponsorship
LONDON - British Gas (BG) has agreed a £15m deal to back British Swimming with a sponsorship ... The move follows the success of Beijing's Olympic swimming team which won six medals, headed up by double gold-medallist Rebecca Adlington. It has been a good week for British Swimming's hunt ... . The British Cycling team, the most successful British sport in Beijing tied up a sponsorship deal with BSkyB ...
By James Quilter / Brand Republic 13-Mar-09
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