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Bluepod launches Bluetooth marketing network in cinemas

Cineworld cinemas and five shopping centres operated by Lend Lease, after striking a deal with the companies ... Bluepod Media has developed hardware that can communicate with Bluetooth-enabled handsets over a ... running trials throughout the year but has now secured partnerships with Vue and Cineworld cinema groups ... will deliver Bluetooth marketing to five of the company s shopping centres. The proximity advertising operates ...

By Jacquie Bowser / Brand Republic 13-Sep-07

Royal Marines target Bond fans with Bluetooth ad

LONDON - The Royal Marines are targeting Bond fans as potential recruits via a mobile Bluetooth ... The video content, which was created by digital agency twentysix, is sent to mobiles via Bluetooth ... will be appearing in 20 cinemas around the country on November 22 and 23 to meet movie-goers and answer questions ... : "This campaign is a well-executed example of digital integration, bringing together cinema, mobile ...

By Jacquie Bowser / Brand Republic 14-Nov-08

JCDecaux launches Bluetooth ads at Heathrow

LONDON - Outdoor advertising company JCDecaux has started offering Bluetooth capability with its ... prompts passers-by to enable their Bluetooth on their mobile to receive a special offer of a free day ... . The Bluetooth transmitters cover the whole of the departure lounge. JCDecaux is also offering Bluetooth ... airports the ideal environment for Bluetooth campaigns." If you have an opinion on this or any other ...

By by Daniel Farey-Jones / Brand Republic 02-Nov-06

MMA seeks feedback on Bluetooth marketing guidelines

LONDON - The Mobile Marketing Association has released a set of European Bluetooth marketing ... The guidelines provide recommendations and best practices to companies that want to use Bluetooth-based marketing techniques. Topics covered include the advantages and uses of Bluetooth marketing and guidelines on delivery, content and legislation. Laura Marriott, MMA President, said: "Bluetooth has several clear ...

By Jacquie Bowser / Brand Republic 29-Aug-08

Porter Novelli wins Bluetooth global consumer launches

AUSTIN - Bluetooth, the wireless technology company, has hired Omnicom-owned Porter Novelli on a ... . The appointment was made by the Bluetooth Special Interest Group, the group responsible for driving ... , Microsoft, 3Com and IBM. Anders Edlund, marketing director for the Bluetooth SIG, said: "Our goal is to grow the Bluetooth wireless industry to $25bn (£15.9bn) by 2005 through building manufacturer, operator ...

By Staff, / Brand Republic 26-Mar-03

New rules advocate opt-in for Bluetooth marketing to curb spam

Bluetooth technology. The Direct Marketing Association has released the first-ever guidelines on Bluetooth ... Normal 0 Messages sent via Bluetooth, a short-range wireless technology found on most ... of Bluetooth transmitters can be spammed, often offering free downloads. The DMA's guidelines, contained ... call to action on posters. Confusion has reigned over Bluetooth marketing that complies with privacy ...

By Noelle McElhatton / Brand Republic 12-Mar-09

T-Mobile uses Bluetooth technology to drive footfall

LONDON - T-Mobile is trialling Bluetooth as part of a campaign to encourage more people into its ... the country, prompts passers-by to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals. Proximity marketing specialist Hypertag has installed Bluetooth tags in the six T-Mobile stores, which send out invites to pick up a free gift and promotional offers to customers' Bluetooth ...

By Nikki Sandison / Brand Republic 26-Mar-09

Disneyland Paris launches free visitor information via Bluetooth

LONDON - Disneyland Resort Paris has launched Bluetooth technology within its theme park to offer ... Guests who activate the Bluetooth reception on their mobile phones will be able to find out how ... . Four Bluetooth terminals have been set up in the Walt Disney Studios Park. They are situated ... will inform them that they can receive information via Bluetooth. They then may accept or reject the free ...

By Jacquie Bowser / Brand Republic 15-Jul-08

DMA issues warning over end of ICO regulation for Bluetooth

LONDON - The DMA has responded to the ICO's decision to exclude Bluetooth technology from ... The Information Commissioner s Office has ruled that Bluetooth should be excluded from its Privacy ... reported that it was decided Bluetooth technology does not count as a public electronic communications ... abuse from spammers. Marketers have now been warned by the DMA that the ICO s exclusion of Bluetooth ...

By Alex Donohue / Brand Republic 26-Oct-07

Warner Bros campaign secures Bluetooth audit from ABCe

Bluetooth campaign from the ABCe, measuring downloads for Warner Bros Entertainment UK's hit comedy 'The ... The campaign featured a trailer of 'The Hangover', which was sent to mobiles via Bluetooth through ... number of Bluetooth devices detected during the campaign period. Bluepod Media achieved ABCe's two ... and independently audited figures for our Bluetooth campaigns to ensure our clients have the utmost confidence ...

By Jacquie Bowser / Brand Republic 16-Jul-09

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