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Citroen seeks to reconnect with past glory
PARIS - Citroen is tomorrow unveiling a new logo and a new range of cars inspired by its iconic DS ... Citroen, which is launching the range on Paris's Champ Elysee, will also reveal a revamped version ... is suffering from falling demand -- last year global sales fell 7.5% -- but it hopes that its new DS series will help reverse this trend. The original DS of the 1950s was as much a symbol of hope and rebirth as a ...
By Staff / Brand Republic 04-Feb-09
Franz Ferdinand tasks DS Emotion with site redesign
directly approaching agency DS Emotion. ... The site was redesigned by DS Emotion , after being approached directly by members of Franz ... they are in the world. Chris Hassell, director at DS Emotion, said: "Our aim is to enhance the relationship between ... this year." DS Emotion has also worked for Sony and Universal and has recently won work for SkyBet ...
By Staff, / Brand Republic 28-May-04
DS Emotion rebrands as Ralph ahead of expansion of services
LONDON – DS Emotion, the independent digital agency, has rebranded as Ralph ahead of its latest ... Armitage, founders of DS Emotion, said: "What's important for us, and for our clients, is that the company ...
By by Julia Pearlman / Brand Republic 13-Jan-06
Syzygy unveils different is everything site for Citroen
LONDON - Syzygy has created a brand building microsite for Citroen, which attempts to encapsulate ... launched as part of a multichannel brand awareness campaign. Syzygy s brief was to emphasise Citroen ... story of evolution. The site offers a timeline journey through Citroen s history, illustrating the different approach the brand has taken in marketing and products. It highlights Citroen s 1922 Type C ...
By Staff / Brand Republic 15-Nov-07
Citroen appoints Ion Group for fleet marketing task
LONDON - Citroen has appointed Ion Group to set up a prospecting, telemarketing and customer ... is training its specialists in Citroen's brand ethos and products as well as the key aspects relating to the fleet market. Neville Staines, Citroen UK national business sector manager, said: "Ion Group has a ...
By by Daniel Farey-Jones / Brand Republic 10-Nov-06
Havas buys French agency to bolster Citroen account
speculation that the smaller agency was primed to snatch its key French PSA Peugeot Citroen account. ... with Scher Lafarge founders Gilbert Scher and Christophe Lafarge, who used to manage the Citroen account ... to the development of Citroen", a historic account of the group in France and internationally. French newspaper Le Monde had previously reported that Citroen was unhappy with the handling of its account by Havas ...
By by Sarah Woods / Brand Republic 05-Sep-06
MPs accuse Citroen of Nazi stereotyping in ad
LONDON - A cross-party group of MPs has accused Citroen of Nazi stereotyping and called ... Robertson, who has accused Citroen of drawing parallels with a 1930s Nazi propaganda film. The ad ... shot of the 1936 Berlin Olympic stadium. Citroen has defended the ad, arguing that it has been cleared ... with regret the stereotypes used by Citroen to market the new C5 as Unmistakably German, including imagery ...
By Paul McNally / Brand Republic 20-Mar-08
Citroen launches ice-lolly mailout
LONDON - Car manufacturer Citroen has launched a direct marketing campaign created by Kitcatt Nohr ... The agency was briefed to devise a summer direct mail campaign for Citroen s limited editions ... be completed. It asks for details such as which Citroen models are of most interest and when drivers ... , Citroen UK s marketing director, said: We found that the C4 Cool Special Edition car was very popular ...
By Ben Bold / Brand Republic 10-Aug-07
Medusa tamed in new campaign for Citroen C5
-comfortable Citroen C5 in the car's new advertising campaign created by Partners BDDH. ... was by OMD. Mike Ibbett, marketing director at Citroen, said: "'Angry family' is an ad with strong ...
By Jennifer Whitehead, / Brand Republic 28-Feb-03
The Fonz resurrected to star in Citroen C3 ad
grasped the concept, is to appear in a new ad for Citroen, a car he would never have been seen dead in. ... with digitally manipulated shots showing The Fonz, played by Henry Winkler, driving Citroen's C3 model ... '. In the Citroen ad, Fonzie takes the C3 for a drive around locations resembling those in the original series ... on to the bodies of modern actors using digital technology. Citroen's advertising is fast building a reputation ...
By by Ben Bold / Brand Republic 05-Oct-05
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