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Citroen launches ice-lolly mailout
LONDON - Car manufacturer Citroen has launched a direct marketing campaign created by Kitcatt Nohr ... The agency was briefed to devise a summer direct mail campaign for Citroen s limited editions ... be completed. It asks for details such as which Citroen models are of most interest and when drivers ... , Citroen UK s marketing director, said: We found that the C4 Cool Special Edition car was very popular ...
By Ben Bold / Brand Republic 10-Aug-07
Citroen seeks to reconnect with past glory
PARIS - Citroen is tomorrow unveiling a new logo and a new range of cars inspired by its iconic DS ... Citroen, which is launching the range on Paris's Champ Elysee, will also reveal a revamped version of its chevron logo. In line with the rest of the automotive industry, the car manufacturer is suffering from falling demand -- last year global sales fell 7.5% -- but it hopes that its new DS series ...
By Staff / Brand Republic 04-Feb-09
Syzygy unveils different is everything site for Citroen
LONDON - Syzygy has created a brand building microsite for Citroen, which attempts to encapsulate ... launched as part of a multichannel brand awareness campaign. Syzygy s brief was to emphasise Citroen ... story of evolution. The site offers a timeline journey through Citroen s history, illustrating the different approach the brand has taken in marketing and products. It highlights Citroen s 1922 Type C ...
By Staff / Brand Republic 15-Nov-07
Citroen appoints Ion Group for fleet marketing task
LONDON - Citroen has appointed Ion Group to set up a prospecting, telemarketing and customer ... is training its specialists in Citroen's brand ethos and products as well as the key aspects relating to the fleet market. Neville Staines, Citroen UK national business sector manager, said: "Ion Group has a ...
By by Daniel Farey-Jones / Brand Republic 10-Nov-06
Havas buys French agency to bolster Citroen account
speculation that the smaller agency was primed to snatch its key French PSA Peugeot Citroen account. ... with Scher Lafarge founders Gilbert Scher and Christophe Lafarge, who used to manage the Citroen account ... to the development of Citroen", a historic account of the group in France and internationally. French newspaper Le Monde had previously reported that Citroen was unhappy with the handling of its account by Havas ...
By by Sarah Woods / Brand Republic 05-Sep-06
MPs accuse Citroen of Nazi stereotyping in ad
LONDON - A cross-party group of MPs has accused Citroen of Nazi stereotyping and called ... Robertson, who has accused Citroen of drawing parallels with a 1930s Nazi propaganda film. The ad ... shot of the 1936 Berlin Olympic stadium. Citroen has defended the ad, arguing that it has been cleared ... with regret the stereotypes used by Citroen to market the new C5 as Unmistakably German, including imagery ...
By Paul McNally / Brand Republic 20-Mar-08
The Fonz resurrected to star in Citroen C3 ad
grasped the concept, is to appear in a new ad for Citroen, a car he would never have been seen dead in. ... with digitally manipulated shots showing The Fonz, played by Henry Winkler, driving Citroen's C3 model ... '. In the Citroen ad, Fonzie takes the C3 for a drive around locations resembling those in the original series ... on to the bodies of modern actors using digital technology. Citroen's advertising is fast building a reputation ...
By by Ben Bold / Brand Republic 05-Oct-05
Medusa tamed in new campaign for Citroen C5
-comfortable Citroen C5 in the car's new advertising campaign created by Partners BDDH. ... was by OMD. Mike Ibbett, marketing director at Citroen, said: "'Angry family' is an ad with strong ...
By Jennifer Whitehead, / Brand Republic 28-Feb-03
Sean Connery turns back the years for Citroen campaign
LONDON - Citroen has launched a TV advertising campaign across Europe featuring former Bond Sir
By by Joe Lepper / Brand Republic 01-Nov-06
Picasso robots return for £7.5m Citroen campaign
LONDON - Citroen is reviving its rebellious production-line robots, which like to dabble in Picasso ... The original creative idea of the robots working on a Citroen production line came from Euro RSCG ... and will be shown nationally, a security guard investigates a disturbance on the Citroen production line at night ... . Media planning and buying is by OMD. Alain Favey, managing director of Citroen UK, said: "These ...
By Jennifer Whitehead, / Brand Republic 07-Jan-03
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