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DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

For the full version of this bulletin, click here Dunnhumby gains fame in the US An article in the Washington Post highlights the targeting work of dunnhumby for grocery giant Kroger Co. DunnhumbyUSA has signed other big clients, the Post reports, including Coca-Cola , Home Depot , Procter ...

By Noelle McElhatton / Brand Republic 09-Jan-09

Coca-Cola looks at dairy drink launches

NEW YORK - Think Coca Cola, drink chocolate. That is what the soft drink firm will want you to do ... with Nestle. It is also reported that Coca-Cola will be testing a chocolate- and vanilla-flavoured dairy ... -packaged coffee drinks, including Frappuccino. Coca-Cola has been criticised in the past for marketing its ... products, as the market for their traditional cola drinks begins to decline. Coke has already launched ...

By Staff, / Brand Republic 25-Jun-02

Coca-Cola mulls vanilla Coke launch in the US to buck fortunes

LONDON - Coca Cola is understood to be planning to launch a vanilla-flavoured version of its ... Coca-Cola is reported to have lost 0.4% of market share to 43.7% last year, while sales fell 0.2%. PepsiCo gained 0.2% of market share to 31.6% and sales rose 1.3%. PepsiCo has made many headlines recently including last week when it wrested the sponsorship of the US national football league from Coke ...

By Claire Billings, / Brand Republic 02-Apr-02

Welsh songstress Duffy to star in Diet Coke ads

LONDON - Coca Cola Great Britain has picked Welsh singer Duffy to star in its new European ad ... of 30 and 60-second TV spots soon to launch across Europe. Coca-Cola chose Duffy to make the ads ... to give me shares in the company or put me in the advert." Cathryn Sleight, Coca-Cola Great Britain ...

By Nikki Sandison / Brand Republic 14-Jan-09

EMI Music appoints former Coke exec McDonnell

LONDON - EMI Music has appointed Rafael McDonnell, who created Coca Cola's now extinct download ... consultancy specialising in music and entertainment, working with brand such as Coca-Cola. Prior ... Pepsico and Coca-Cola, where he was head of marketing activation and strategic marketing alliances. During his time at Coca-Cola McDonnell launched MyCokemusic.com, one of Europe's first major legal music ...

By Nikki Sandison / Brand Republic 17-Nov-08

Dr Pepper launches first new brand in 117 years with Red Fusion

LONDON - Dr Pepper/7-Up is following Pepsi and Coca Cola with the launch of a new flavoured drink ... Red Fusion launches mid-July in the US and follows Coca-Cola's Vanilla Coke and Pepsi's Pepsi Blue, which was announced earlier this week. Red Fusion is the first new addition to the Dr Pepper brand since the drink first launched 117 years ago. Red Fusion is described by Dr Pepper/7-Up as having a ...

By Claire Billings, / Brand Republic 10-May-02

Google joins world's top 10 brands as Microsoft slips

for the first time, with Coca Cola remaining top as Microsoft slips to third place. ... dramatically down the list. Coca-Cola, which recently announced plans to cut marketing costs, remains ... Change, Country of Ownership Coca-Cola 66,667 2% US IBM ...

By Darren Davidson / Brand Republic 19-Sep-08

Pepsi consolidates business into Omnicom

fizzy drinks rival Coca Cola. ... The move follows Interpublic's acquisition of Foot Cone and Belding last year. FCB holds part of the Pepsi account, the bulk of which is handled by Omnicom. Interpublic has the 2bn Coca Cola account. Pepsi said the move was designed to help "remove 400m in synergies" from its acquisition of Quaker Oats ...

By Staff, / Brand Republic 24-Sep-01

Health experts call for tax on soft drinks to fight US obesity

, energy drinks, sports beverages and fruit juices, including brands such as Coca Cola, Pepsi and Tropicana ... kids drink way too much soda." Soft drink manufacturers such as Coca-Cola and PepsiCo are obviously ... . Muhtar Kent, Coca-Cola chairman and chief executive officer, said the idea of a federal tax on soft ...

By Jacquie Bowser / Brand Republic 17-Sep-09

Everyday events celebrated in Pepsi Edge launch ads

-calorie cola, which is going head to head with Coca Cola's C2. ... ". Both Coke and Pepsi are hoping to revive flagging cola sales by introducing mid-range calorie drinks, which promise to taste as good as the "full-fat" versions but with half the calories. Coca-Cola has ... officer of Pepsi-Cola North America, said: "Now you can reward yourself for even the smallest achievement ...

By Staff, / Brand Republic 02-Jul-04

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