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Centrepoint targets cold lists for debut summer drive
runaway. This is the first time the charity has run a recruitment campaign to cold lists during ... the last two years, we have achieved consistently strong results with our winter cold-mail programme ... lifestyle lists that have performed well for the charity in the past, aims to remind people that just ...
By Claire Billings, / Brand Republic 11-Jun-03
Cold calling: the silence of the lines
These silent calls are increasing due to the proliferation of predictive diallers deployed by contact centres. In a typical telemarketing operation, where the agents dial out from a list, only about 20%-30% of their time is spent talking to customers or prospects. The rest is spent dialling ...
Brand Republic 14-May-04
WDM launches cold mailer to increase donations
in poor countries, has launched a cold mail pack to 50,000 potential donors as part of a test of new lists. ... and designed by Pauline Hoyle. Lists that WDM is sending this campaign out to include readers of New ...
By Claire Billings, / Brand Republic 18-Jun-03
Winning new business in a cold climate
frosty, here's my top 10 tips for winning new business in a cold climate: 1. Firstly, practice what you ... of being able to fail. 4. Ensure you have an accurate and up-to-date database. Do not buy in a list simply because it looks cheap; invariably you get what you pay for. Get lists validated properly and make ...
Brand Republic 23-May-03
Jones Knowles Ritchie gives Mattessons cold meats a makeover
LONDON - Jones Knowles Ritchie has redesigned the packaging for Mattessons' range of sliced cold ... in 1990, lists Heinz, Mars, McVitie's, Stella Artois and Sharwood's among its clients. If you have ...
By by Alex Donohue / Brand Republic 05-Apr-06
List brokers need to provide more analysis says survey
LONDON - List brokers are not offering enough strategic advice and analysis, according to a survey ... . Also three quarters use one list broker rather than many and around a third said they are purchasing more cold data than last year. If you have an opinion on this or any other issue raised on Brand ...
By by Joe Lepper / Brand Republic 06-Jun-06
Response One wins Cancer Research UK list planning
LONDON - Response One has been appointed list planner for Cancer Research UK following a three ... to include the planning of all cold direct mail activity for Cancer Research UK's donor acquisition ... approach to list planning and buying. They demonstrated a strong understanding of our list buying ...
By Jules Grant, / Brand Republic 23-Jun-04
BT is biggest cold caller says Which? survey
LONDON - BT makes more telephone cold calls than any other company, according to a survey ... BT accounted for 5% of the cold calls received by 754 people who made a note of the calls they received in a two-week period. However, only 65% of those surveyed received any cold calls, and only 15 ... further calls from us when they sign up to BT Privacy." By company sector, telecoms made 30% of cold ...
By by Daniel Farey-Jones / Brand Republic 07-Mar-06
BMPtvi nets interactive deal for Cold Feet
to develop interactive commercial opportunities for the latest series of ITV ratings goliath Cold Feet. ... Cold Feet is one of ITV's biggest ratings winners with around 9m viewers tuning in each episode. The fourth series is set to broadcast in the autumn, although the schedule has yet to be released ... leveraging the intrinsic value of the Cold Feet brand. We provide a new perspective, signified by our ...
By Claire Billings, / Brand Republic 22-Oct-01
FSA warns insurers to improve cold calling standards
LONDON - The Financial Services Authority has said that firms must improve the standards of cold ... such as personal accident insurance health cash plans and accident and sickness insurance were sold through cold ... at the FSA, said: The quality of cold calling in general insurance was disappointing -- consumers were ... improvements when consumers are cold called. Swift action has been taken to deliver these improvements ...
By Joanne Payne / Brand Republic 26-Apr-07
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
