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New tool claims to be able to identify next meerkat-style success
the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction ... to uncover how consumers feel about brands. ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has
By Jacquie Bowser / Brand Republic 23-Nov-09
Twitterers to be given shares for promoting address-less delivery concept
SendSocial launched to UK consumers today with the proposition that a sender does not have to know a recipient's physical address for a package to be delivered. The process involves SendSocial.com contacting the recipient via Twitter or email to check whether they want to receive the package from ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
BBH chief speaks on localised global campaigns
to consumers around the world ... If you are a brand owner the next challenge is to find the right mechanics ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Heavy fines and new powers for Secretary of State confirmed in Digital Economy Bill
choices for online consumers. "Creating the right conditions for investment in our communications ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
I-Level creates new apps and gaming role
and various tools and consumer activity within these platforms we feel that by formalising this position ...
By James Quilter / Brand Republic 20-Nov-09
Ignite MD Eric Fuller to depart under IPC restructure
the changes were designed to organise IPC by consumer audience rather than by magazine frequency or subject ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Blue Barracuda retains Zoopla search work
's estate agent clients. Jamie Jaggard, head of consumer marketing at Zoopla.co.uk, said Blue Barracuda ...
By Staff / Brand Republic 19-Nov-09
Starbucks boosts social media activity during Thanksgiving
consumers into its outlets to collect a free 'All You Need Is Love' CD. Featuring tracks from U2, John Legend and the Dave Matthews Band, the CD will be given to US consumers when they spend $15 ( 9) or more ... various other websites, including NYTimes.com . The chain is also hosting a Flickr page where consumers ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Spotify challenged over subscription rates by US labels
being heralded as an alternative to illegal downloading, Spotify has struggled to persuade consumers ...
By James Quilter / Brand Republic 19-Nov-09
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