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IAB Engage: Brands must understand 'consumers are mobile'
Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...
By Jacquie Bowser / Brand Republic 11-Nov-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest
By Susan Billinge / Brand Republic 11-Nov-09
Online reviews key to purchase decisions
LONDON - Two new pieces of research show the importance which UK consumers ascribe to checking ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ... chosen by 11%, shop staff by 10% and advertising by 10%. The survey also found that 31% of UK consumers ... than 800 UK consumers leaving retail outlets in August and September. The importance of online reviews ...
By Staff / Brand Republic 27-Oct-09
Half of UK and US readers would pay for online news
LONDON - The latest survey of consumers' attitudes to paying for online content shows that 48 ... that UK consumers were prepared to pay was $9 ( 5.40). The two types of news services people were most ...
By Daniel Farey-Jones / Brand Republic 17-Nov-09
Clarkson tops list of possible paid content earners
LONDON - Consumers say they are willing to pay small sums of cash for online articles ... Of the possible pay-wall plans publishers could put in place, Continental Research found that micropayments rather than subscriptions would be the most favoured payment option for consumers. By a margin of more than four to one, 21% of consumers said they would rather pay a small sum, in the range of 2p ...
By Staff / Brand Republic 12-Nov-09
Asda hits back after downgrade of green credentials
LONDON - Asda has criticised a consumer report that claims the supermarket's green credentials have ... The "Green to the Core" report by government consumer watchdog Consumer Focus awarded an A,B,C, D or E rating to supermarkets as part of a study of how environmentally-friendly they are. This covers areas such as packaging, food sourcing and energy usage. The report's authors found Asda's performance ...
By James Quilter / Brand Republic 09-Nov-09
Findus boosts marketing team with new hire
LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development ... years with global consultancy firm, Bain Company, will oversee consumer insight for Findus Group ...
By Staff / Brand Republic 16-Nov-09
Plastic surgery ads should be banned says cosmetic surgeons association
to consumers.
By James Quilter / Brand Republic 16-Nov-09
BR Video: Naming rights deals risk alienating public
LONDON - Consumers are resistant to the idea of brand naming rights deals, such as Newcastle United
By Jacquie Bowser / Brand Republic 04-Nov-09
Cobra Beer plans integrated push around Curry Week
LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign ... a Twitter game - Twindaloo - and a dedicated "We Love Curry" page on Facebook. PR activity ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
