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IAB Engage: Brands must understand 'consumers are mobile'
device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ... to measure their mobile campaigns through GSMA Mobile Media Metrics. The mobile measurement service ...
By Jacquie Bowser / Brand Republic 11-Nov-09
BR Video: Consumers not put off internet shopping despite postal strike
woman said because the service had got slower she had decided to go to a shop rather than buying online ...
By Staff / Brand Republic 21-Oct-09
Buongiorno rebrands and launches self-service for mobile clients
LONDON - Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital ... rebrand is designed to address the convergence of mobile and internet campaigns, with consumers ... -to-end managed services while more mature players want to build and manage their own campaigns." ...
By Staff / Brand Republic 04-Nov-09
3M launches service to predict visual impact of creative work
LONDON - 3M has launched a web-based service for brand owners, packaging designers, advertisers ... The Visual Attention Service is an automated, predictive model of visual attention ... to validate their work before committing to production. The service has been built using 30 years ... consumers are likely to view these hotspots. It can be used for a variety of creative items, such as print ...
By Jacquie Bowser / Brand Republic 18-Nov-09
Nokia's music download service reaches 107,000 users worldwide
LONDON - Nokia's Comes With Music unlimited downloads service has amassed 107,000 users worldwide a ... Nokia launched its music service in the UK one year ago , backed by a multi-million pound pre ... service for 12 months in the UK and over the past eight months, has also gone live in 11 other countries. "This is a very fast rollout for a service of its kind, especially when you consider the music is a mix ...
By Jacquie Bowser / Brand Republic 23-Oct-09
Jellyfish to handle search drive for Haymarket consumer titles
LONDON - Haymarket Consumer Media has appointed digital agency Jellyfish to handle subscriber ... ." Helen Trounce, direct marketing manager, Haymarket Consumer Media, said: "We intend our new Jellyfish ... Jellyfish can increase new acquisitions for our business. Haymarket Consumer Media is part of Haymarket ...
By Daniel Farey-Jones / Brand Republic 21-Oct-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest
By Susan Billinge / Brand Republic 11-Nov-09
Tesco opens first self-service-only Express store
LONDON - Tesco has opened its first store with no checkout staff, calling it an "assisted service ... The Express convenience store, in Northampton, features five self-service tills that are supervised by one member of staff. There are no staffed checkouts. Tesco said it was designed to speed up ... 's and Asda have said that they have no plans to follow Tesco's lead and introduce self-service stores. ...
By Jacquie Bowser / Brand Republic 22-Oct-09
Digital services outfits dominate fastest growing companies league
LONDON - Digital service companies are thriving and among the fastest growing companies in the UK ... Digital marketing agency Bigmouthmedia Limited and online DVD rental company Lovefilm both gained top ten positions. The results are based on turnover growth rates over the last five years. Lovefilm, which plans to launch a streamed direct-to TV service in 2010, achieved a 5694% increase ...
By Sarah Shearman / Brand Republic 23-Oct-09
Windows 7 bundled with Sky's on-demand television service
with Sky Player, Sky's video-on-demand service.
By Jennifer Whitehead / Brand Republic 22-Oct-09
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