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New tool claims to be able to identify next meerkat-style success
LONDON - A new research tool is being launched with the claim that it will be able to detect ... The tool is called AdSpark and has been designed by the research agency Conquest to spot ... for Comparethemarket.com. The survey is completed online and can be sent out to a selected research panel or some ... research tools are blunt instruments when it comes to contagious, emotional response and sometimes miss ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Aegis reports 1% revenue rise but remains downbeat
On an organic growth basis, and taking account of currency movements and acquisitions, revenues fell by 10.8%. In its latest financial update the media buying and market research company said it was holding to the prediction it made in its interim results in August that it would not see an upturn ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Coffee Republic hires Conran & Partners to smarten image
The move is part of the company's turnaround strategy, spearheaded by chief executive Tariq Affara, which includes plans for a further twenty outlets across the UK in the next twelve months. Coffee Republic said the decision to invest in the redesign of its image was prompted when research showed ...
By Jacquie Bowser / Brand Republic 18-Nov-09
UK Twitterers are young liberal Londoners, poll finds
Left-leaning political magazine Prospect magazine has, through research conducted by YouGov , come up with a scale that ranks the most liberal Britons through to the most authoritarian ... research found. It showed that Twitter users were the third most liberal group just behind Liberal ...
By Jennifer Whitehead / Brand Republic 18-Nov-09
3M launches service to predict visual impact of creative work
of scientific research into human visual systems. By logging on to the 3M website, users can upload a jpeg ...
By Jacquie Bowser / Brand Republic 18-Nov-09
Jamie Oliver partners with Match.com to create food-lovers dating website
at Match.com, said: "Research has shown us that 45% of our members want a partner who is a good cook." ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Half of UK and US readers would pay for online news
Boston Consulting Group surveyed 5,000 people in the UK, the US, Australia, France, Germany, Italy, Norway and Finland via Research Now's online research service. The figure is markedly higher than a previous survey by PaidContent UK, in which just 5% of readers said they would pay to continue reading when ...
By Daniel Farey-Jones / Brand Republic 17-Nov-09
Online adspend withstands recession and set for 2010 increase
Research published by the European Interactive Advertising Association today showed that 83% of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go up again in 2010. The research was compiled for the EIAA's Marketer's Internet Ad Barometer survey ...
By Staff / Brand Republic 16-Nov-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
Campbell Roalfe founder Robert Campbell. ( Brand Republic ) Research consultancy Nunwood has hired ...
By Staff / Brand Republic 13-Nov-09
Clarkson tops list of possible paid content earners
Of the possible pay-wall plans publishers could put in place, Continental Research found ... at continental research, said: "The amounts may sound small, but it is better to get a lot of people making small ... publishers that win out could be those with the content that readers most prize. In Continental's research ...
By Staff / Brand Republic 12-Nov-09
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