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Kraft revamps corporate identity

NEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its

By Staff / Brand Republic 18-Feb-09

Finding the corporate default point

behind the curtain of corporate culture that you will find out what all that talk of "values", especially ... into the whole ethos of what you do and how you do it. It is, to use computer jargon -- your Corporate Default ...

Brand Republic 30-Oct-02

Interbrand revamps Xerox's corporate identity

LONDON - Xerox, one of the world's best known brands, has revamped its image, working with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier manufac...

By Nikki Sandison / Brand Republic 08-Jan-08

Corporate PR and marketing boosts Incepta

Financial and corporate public relations and marketing look set to overtake consumer PR and boost ... LONDON (Brand Republic) – Financial and corporate public relations and marketing look set to overtake consumer PR and boost further growth within the communication sector as a whole, according to international marketing and communications company Incepta. The company’s profits more than doubled ...

By Camilla Palmer / Brand Republic 10-Oct-00

IPC Media expands corporate PR team

LONDON - IPC Media has expanded its corporate communications team, creating two new positions ... Chris Taylor will join IPC as corporate affairs executive, to develop a corporate PR programme and work on its corporate and social responsibility programme. He joins from the trade title Media Week, where he is deputy editor, and will start at IPC in October. Joining as a corporate communications ...

By Jennifer Whitehead, / Brand Republic 22-Aug-02

Corporate Mailing Matters unveils FastPost global division

LONDON - Mailing house Corporate Mailing Matters has launched an international division called ... Through the new division, the firm pre-sorts mail thereby earning discounts from countries' postal administrators. The firm has pledged to then pass on a proportion of these savings to clients. Yolanda Noble, Corporate Mailing Matters chief executive, said: "Research has shown that larger companies can make ...

By by Joe Lepper / Brand Republic 05-Jul-05

Photon snaps up design company Corporate Edge

LONDON - Photon Group UK has acquired the branding agency Corporate Edge, which launched internet ... agency REL in July. Photon will now look to Europe for expansion with Corporate Edge, which was formed a ... , and counts Cadbury Schweppes and Diageo among its clients. Chris Wood, chairman of Corporate Edge, said ... logical progression for Corporate Edge, allowing us to develop further international opportunities ...

By Charlie McCathie / Brand Republic 05-Sep-07

HBOS campaign focuses on corporate customer service

Corporate banking services division, following its rebranding in July. ... microsite that describes the bank's corporate offering. The site is full of case studies in video form ... differently. The direct marketing campaign will see the bank's message go out to 91,000 corporate banking ...

By Daniel Farey-Jones, / Brand Republic 04-Nov-04

Smart Talk launches corporate call barring service

compliant to the Corporate Telephone Preference Service. ... not been checked against the TPS or the Corporate PTS for a couple of months. Smart Talk helps businesses ... legally required to check and comply with the Corporate TPS registrations or risk a fine of up to £5,000. As many as 70% of directors at marketing agencies are unaware of the Corporate TPS, according to data ...

By Staff, / Brand Republic 18-Aug-04

BMW targets corporate market with email drive

and Mini models among corporate clients. ... The drive is being handled by Inbox Media, which is building a secure online database that will provide the corporate sales team with access to activity reports such as response information, click ... Brownridge, corporate marketing manager of BMW, said: "BMW does not enter into a direct dialogue with its ...

By Claire Billings, / Brand Republic 31-Mar-03

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