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McDonald's pulls out of Iceland
LONDON - McDonald's is to withdraw from Iceland after the country's economic problems forced ... Iceland will join Armenia, Bosnia and Herzegovina and Albania in the list of countries where the 'golden arches' has no presence. McDonald's has said it is closing its three restaurants in the country ... country to buy the burger in. In previous years this would not have been a problem. Until the recession ...
By James Quilter / Brand Republic 27-Oct-09
Gillette reacts with Gallic shrug to calls for Thierry Henry boycott
to come from French football player Thierry Henry's goal-producing assist in his country's World Cup
By James Quilter / Brand Republic 20-Nov-09
Ricky Gervais film promoted via augmented reality first in The Times
are looking forward to bringing 'Night at the Museum 2' to life in homes across the country via the exciting ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Saudi journalist escapes flogging over sex talk show
life. Yami worked as a part-time co-ordinator on the show, but said she had nothing to do with the now infamous broadcast. The episode caused a huge stir in the conservative Saudi kingdom, a country ... in the country as a result of the furore over the broadcast. King Abdullah ordered the referral of Yami's case ...
By Staff / Brand Republic 27-Oct-09
BPI shifts €60m global perfume account to Carat
Beaute Prestige International, which is owned by Shiseido, incorporates the Jean-Paul Gaultier and Issey Miyake ranges of scents. The account involves activity across 40 countries, with France accounting for the biggest share of spend of any individual country. BPI's perfumes are distributed ...
By Staff / Brand Republic 02-Nov-09
Sony's fantasy festival hooks 13,000 Last.fm users at launch
The competition gives people across 32 countries the chance to win weekly Sony prizes and an overall prize of a VIP experience to the Glastonbury festival for four people. Last.fm has a user base of more than 30 million. Participants have been challenged to create the most popular fantasy festival ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Soccerade to launch Dream Team promotion
The brand has launched a promotion with world champion freestyle footballer John Farnworth to search for the UK 'Soccerade Dream Team'. Winning footballers will be awarded a minibus for their school team. Once the UK team has been announced it will go on to play similar teams from European countries ...
By James Quilter / Brand Republic 16-Nov-09
Flash mob dances on Bondi Beach for Flip camera campaign
is reminiscent of T-Mobile's 'Life's for Sharing' campaign performed at Liverpool Street Station earlier ...
By Jacquie Bowser / Brand Republic 30-Oct-09
Adidas to make €1 trainers in Bangladesh
for the country's garment workers who are some of the poorest paid in the world. ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Dutch agency Selmore picks up pan-European ad brief for TomTom
TomTom plans to undertake a new marketing push across Europe in 2010. At the moment its products are sold in 30 countries worldwide and available in 20 languages. The company's share price nose dived by 13% at the end of October when Google revealed it was creating free navigational software for use ...
By Jennifer Whitehead / Brand Republic 12-Nov-09
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