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Creative Orchestra opens doors with pay-for-ideas ethos
LONDON - Chris Arnold, the former creative director of Feel, has launched a business that aims ... Normal 0 Creative Orchestra is based in Islington and is headed by Arnold and Victoria ... Orchestra will become one of the most important sources of new creative talent for the marketing industry within three years. The concept of Creative Orchestra has been praised by Johnny Vulkan, the founder ...
By Daniel Farey-Jones / Brand Republic 24-Feb-09
Proximity and Orchestra join for strategy offering
LONDON - Integrated agency Proximity and print, mailing and data specialist Orchestra have joined ... The partnership involves bringing staff from Orchestra together with Proximity's production team ... to use production capacity better and deliver savings. Proximity and Orchestra have worked closely ... ." Orchestra provides print, data processing, mailing and fulfilment, inbound and outbound contact services ...
By Jules Grant, / Brand Republic 27-Apr-04
Pigeons to be used to directly target consumers
The initiative, developed by creative advertising agency Creative Orchestra, uses GPS technology ... ." Creative Orchestra already has two major clients interested in trialling pigeon media and it plans ... messages. Havil Folkhaurt, Creative Orchestra's media planner, said: "We see it as a more targeted form ...
By Staff / Brand Republic 01-Apr-09
OgilvyOne London hires Lonie as creative partner
LONDON - Digital and direct agency OgilvyOne London has appointed Chris Lonie as creative partner ... Nimick, executive creative director at OgilvyOne London, said: "Chris is just the person we were looking for to run the creative end of one our biggest and most important accounts." "His job will be to ensure that the creative side of the account runs smoothly and efficiently, while also ensuring we produce the very best ...
By Jacquie Bowser / Brand Republic 25-Jun-08
Tuneful speech bubbles take to the sky in JWT's latest Vodafone spot
Orchestra feature in Vodafone's latest television ad to promote the mobile phone giant's reduced roaming ... using the latest techniques in 3D animation. According to Steve Dunn, JWT's head of art and creative ... with Vodafone Passport." The creative team from JWT was Jason Berry and Ben Short, while the director ...
By by Sarah Woods / Brand Republic 24-May-06
It integrates, but is it creative...?
Creativity and Integration. Two words that are constantly bandied around in our industry ... that the creative idea translates effectively. But, of course, it's not as easy as creating an idea and "executing ... down. The key is to think of these concerns right from the start of the creative process. As creative ... of implementation. If we progress the creative process with all the different channels in mind, then the concept has ...
By Dave Woods / Brand Republic 17-Jun-08
The language of creativity
creative team to come up with an idea for a poster or a TV ad and instantly they are restricted. Ask them ... . Great creativity doesn't come with easy to buy rational explanations. How can you rationalise paying ... approach unless it creates the wrong outcome. Creatives by comparison think in what is known as "fuzzy ...
Brand Republic 31-Jul-06
Johnson joins Creative Lynx as creative director
LONDON - Design agency Creative Lynx has appointed Trevor Johnson, one of the UK's foremost ... of Manchester s prestigious brands and organisations. Johnson said: It s great to finally join with Creative ... of Creative Lynx, said: Having collaborated with Trevor on many projects over the years, it s a huge boost to everyone at Creative Lynx to secure such an outstanding talent to head up our creative team. Creative ...
By Jacquie Bowser / Brand Republic 06-Jun-07
Entire's creative team celebrates three creative wins
LONDON - Entire has won three new creative briefs from Freemans, Rodale Books and the People ... and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion ... , to embrace more intriguing messages and imagery. Entire's new creative treatment is intended to bring in new ... . For PDSA, the brief covers strategy and creative for a challenger pack to acquire new donors. The new ...
By Daniel Farey-Jones, / Brand Republic 29-Nov-04
BrainJuicer launches creativity test
LONDON - Online market research firm BrainJuicer has launched a test that measures creativity ... The firm is using the method for quantifying creativity to find creative people who can then be signed up to a panel. Around 6% of the population demonstrate significantly above average creativity, which has led BrainJuicer to dub them Creative Sixers . Working with a panel of 5,000 people ...
By Staff / Brand Republic 11-Jun-07
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