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DMA announces details of updated Code of Practice
LONDON - The Direct Marketing Association has revealed the details of its new Code of Practice ... The new code comes into play in September. The last Code of Practice was published in 1997 ... of enforcement, demonstrates the DMA's wholehearted commitment to the highest standards of good DM practice ... director of legal and public affairs, said: "This new edition of the code now brings them all together ...
By Claire Billings, / Brand Republic 02-Jun-03
Code of practice looms for UK supermarkets
The UK’s largest supermarket chains may be forced to sign up to a strict government code ... LONDON (Brand Republic) – The UK’s largest supermarket chains may be forced to sign up to a strict government code of practice which will prevent them from treating their suppliers unfairly. The code is one ... may be set up to police such a code. The report also says that retailers should not interfere ...
Brand Republic 10-Oct-00
Postcomm reviews postcode code of practice
LONDON – Postcomm has published its review of the Code of Practice that it introduced last year ... of the PAF Code of Practice, six localities balloted on changes to their postal address to add an extra line ... views of consumer watchdog Postwatch and Royal Mail, notes that the code appears to have worked well ... affected. The present code calls for a minimum turnout of 50% of those eligible to vote, and a majority ...
By Staff, / Brand Republic 01-Jul-03
Ad watchdogs draw up code on celebrity endorsements
LONDON - The Committee of Advertising Practice has drawn up a new set of guidelines ... The new code, which has been drawn up jointly by CAP and the Broadcast Committee of Advertising Practice, aims to avert bad publicity when ads break the rules. The two watchdogs said firm evidence ... , an ad for a Paul McKenna weight loss event was found in breach of the code because it failed to prove ...
By Staff / Brand Republic 30-Nov-07
Ofcom unveils code to tackle broadband misinformation
that consumers receive with a voluntary code of practice, which should ensure that internet service providers ... voluntary code of practice that gives consumers better information about broadband speeds is a welcome move ... the letter and the spirit of the code to give consumers a clearer understanding of the speeds they can get ... speeds that are higher than users can receive in practice. The media watchdog's own research has shown ...
By Nikki Sandison / Brand Republic 05-Jun-08
Political ads reviewed after industry fails to create code
the failure of the industry to formulate its own code of practice and is asking the industry for its input. ... advertising, and is now seeking comment on whether or not a code on the content of political advertising should be drawn up and if it would be practicable. The consultation comes after the question of how ... in 1998. The committee found that the best way forward was to establish a code and recommended ...
By Jennifer Whitehead, / Brand Republic 09-Oct-03
The DM industry in 2010
Predicting the future isn't anything like an exact science, and predicting the future of the DM ... 'm confident in mooting the idea that the industry will have a permission marketing model as standard practice ... and companies try and stem the number of people opting out. By employing this as best practice across the board ...
By by Richard Roche / Brand Republic 03-Jun-05
Svedka breaches drinks code with risque magazine ad
linked sexual success with alcohol and therefore breached the code of practice and told the advertiser ...
By by Julia Pearlman / Brand Republic 17-Aug-05
Data intelligence drives marketing practices
One of the key influences behind the decreasing volumes in DM is a growing awareness ... , it does mean a change in approach by marketers and their strategies going forward. Such practices will ensure that data intelligence is driving marketing practices rather than the other way round, which ...
By Jason Lark, managing director, Celerity / Brand Republic 25-Jul-08
DM agencies risk plagiarism in pitches
, the DMA will be launching a series of as yet unannounced initiatives to highlight best practice ...
By Staff / Brand Republic 02-Jun-08
Jobs
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- , Central London
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- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
