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The DM industry in 2010
Predicting the future isn't anything like an exact science, and predicting the future of the DM
By by Richard Roche / Brand Republic 03-Jun-05
The DM industry in 2015
By 2015 the DM industry will have come into its own, though a combination of more defined and sympathetic targeting and greater respect for consumers, with some of the biggest advances being in data management. While customer data is already considered an important asset for a business, in 10 years' time ...
By by Richard Roche / Brand Republic 17-Jun-05
The DM industry in 2020
In this, my last article gazing into the possible future of the industry, we take a glance at 2020. The industry by this time will be congratulating itself as huge advances will have been made, writes...
By by Richard Roche / Brand Republic 01-Jul-05
DM continues to win marketing spend
%, while traditional media fell from 35% to 33%. In further good news for the DM industry, three times ...
By Jennifer Whitehead, / Brand Republic 22-Jan-03
DM agencies are straying from their roots
-- otherwise why on earth should they all have developed a DM offer as some kind of life insurance? What I ...
By by Tod Norman / Brand Republic 28-Oct-05
DM agencies risk plagiarism in pitches
LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail to effectively copyright their work during the pitch process, according to research by the Direct Marketing ...
By Staff / Brand Republic 02-Jun-08
DLG completes acquisition of Wegener DM UK
LONDON - DLG has acquired the UK operations of Wegener DM and is keeping the company name and all ... of both companies from the start." Whitaker stressed DLG's intention to support all of Wegener DM's operations including its plans to ramp up its data collection offering. Wegener DM UK has now been split off from the group of Wegener DM companies on the continent, which have simultaneously been sold ...
By by Daniel Farey-Jones / Brand Republic 17-Oct-06
DM Focus buys into Software Bureau offering
LONDON - Direct media agency DM Focus is the latest company to purchase The Software Bureau's data ... Normal 0 DM Focus will use Cygnus to process client data and offer a bureau service, which will expand its offering to existing and potential clients across all sectors. A key component ... director at The Software Bureau, said: "DM Focus have a terrific attitude towards data, and by bringing ...
By Daniel Farey-Jones / Brand Republic 12-Feb-09
Haymarket acquires US title DM News
publication DM News from Courtenay Communications Corporation. ... DM News range of media includes its weekly print title, which has a circulation of more than 50 ... and information security businesses. DM News was launched in 1979 by Adrian Courtenay, who has built up its ... , and to be working with Adrian Courtenay, who knows this industry inside out. DM News is a perfect fit not just next ...
By Staff / Brand Republic 23-Feb-07
Good morning and welcome to the DM Bulletin
Welcome to DM Bulletin, a new daily electronic magazine from Haymarket Business Publications ... -to-navigate format that doesn't waste anybody's time. From news and features from DM Bulletin's own team ... -up of the rest of the press, DM Bulletin is an easily digestible source of direct marketing knowledge. As a subscriber you can choose to receive DM Bulletin every day for free. As it comes from Haymarket, which ...
By Claire Billings, / Brand Republic 02-Jul-02
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
