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DMA report claims door-drops are more effective than TV ads

LONDON - New research conducted for the DMA has revealed that door-drops make more of an impact ... and people from the North are the most likely to notice the ads in leaflets and free samples. DMA member ...

By by Charlie McCathie / Brand Republic 30-Jan-07

Telemarketing industry invited to discuss future at DMA forum

LONDON - The DMA is running an evening forum for the telemarketing industry on July 26, which ... will be presented, along with the findings from the DMA's recent report on silent calls. Speakers at the Sitel ... as customers rail against silent calling and long waiting times. John Price, chair of the event and the DMA ... . Tickets cost £45 plus VAT for DMA members and £58.50 plus VAT for non-members. If you have an opinion ...

By by Staff / Brand Republic 12-Jul-05

DMA study finds improvement in email delivery rates

LONDON - The Direct Marketing Association's latest email marketing benchmark report has found ... The DMA said the results demonstrated email service providers had reached a better understanding of issues surrounding deliverability that it was now addressing. However, the report also noted a sharp ... one in 2007. The DMA said increased use of segmentation had grown open rates by 20% for acquisition ...

By Alex Donohue / Brand Republic 05-Mar-08

Industry is on track to meet 2005 recycling target says DMA

LONDON – The DMA believes it is on track to meet the first of the environmental targets it agreed ... is contained in the DMA's Environmental Report 2004, which has just been published. Since the agreement was signed in 2003 the DMA has launched a producer responsibility scheme, and run campaigns ... mail at 30% by the end of 2005. The DMA estimates that in 2004 the proportion of recycled material ...

By by Daniel Farey-Jones / Brand Republic 21-Apr-05

DMA email marketing survey focuses on deliverability

LONDON – The DMA's Email Marketing Council has released the first set of results from its recently ... The National Email Benchmarking Report is an attempt to track industry trends from business ... are faced with ongoing challenges, especially in terms of deliverability and targeting, and this report ... into inboxes. Other statistics from the report include; product promotion and newsletter formats are the most ...

By Daniel Farey-Jones, / Brand Republic 24-Jan-05

DMA gets tough with rules for silent callers

LONDON - The DMA has toughened its code of practice so that people receiving silent calls from DMA ... with the DMA on joint initiatives on this issue," she said. The research report, produced by Brookmead ... that number on a database to be set up by the DMA. If consumers call the number back, they can ... for handling consumers' requests not to be called. A DMA spokeswoman said that the association was going ...

By by Daniel Farey-Jones / Brand Republic 17-Jun-05

DMA calls on volume mailers to show green concerns

LONDON – The DMA is attempting to get the UK's top 50 mailers to sign its Environmental Charter ... The move comes with just over a year to go before the DMA has to report back to the government ... % of materials used next year. The DMA is keen to promote the use of suppression in order to show ... , and 14% said cost was the key factor stopping them using third-party suppression. David Robottom, DMA ...

By Daniel Farey-Jones, / Brand Republic 29-Nov-04

DMA in industry first with forum in Direct Response

in a unique publishing venture that sees Direct Response magazine carry a regular dedicated DMA section. ... DMA Forum will report on the association's activities and strategy every month. Chris Pitchford ... on the strengths of both partners to help take the industry forward. "The DMA is the voice of the direct ... ," he said. The DMA is Europe's largest trade association in the marketing and communications sector ...

By Staff, / Brand Republic 08-Apr-04

Quarter of direct communications effective says DMA

LONDON - A DMA survey of all forms of direct marketing shows that consumers receive on average just ... The DMA has only released some statistics and the full report will not be available until ... %, for door-drop leaflets it was 12%, and for inserts it was 8%. The survey was commissioned by the DMA ... be identified that determine higher levels of positive response. Mike Barnes, DMA director of marketing ...

By Daniel Farey-Jones / Brand Republic 16-Dec-04

Direct in buoyant health according to DMA census

, according to the DMA's 2003 census, which shows that the industry is now worth £13.66bn. ... . The DMA claims that this is down to it not establishing itself as a prime direct marketing medium. Field ... Council, and door-drop marketing increased 17.8%. Mike Barnes, DMA director of marketing and business ... and embrace technological advances. After the concerns of 2002, when the industry reported a cautious 6 ...

By Jules Grant, / Brand Republic 15-Jul-04

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