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Danone to offload Jacob’s biscuits
French food group Danone is considering the sale of its Jacob’s brand, along with other sweet ... LONDON (Brand Republic) – French food group Danone is considering the sale of its Jacob’s brand, along with other sweet biscuit brands in the UK and Ireland. UK food conglomerate Associated British Foods is also selling its Wagon Wheel-making biscuit company Burtons Biscuits in a move which sees a ...
Brand Republic 16-Oct-00
Danone replaces Theiss as UK marketing director
LONDON - Danone's UK marketing director Martin Theiss has left the company and been replaced ... Rillet will now become responsible for a marketing budget of nearly 25m, promoting Danone s dairy brands, including yoghurts Shape, St Ivel, Actimel and Activia. Theiss joined Danone UK in 2004, moving ... of senior management changes a year ago, when Marnix Eikenboom was made managing director of Danone UK. He ...
By Ben Bold / Brand Republic 03-Oct-07
Danone consolidates £100m biscuit account
The Danone Group has consolidated its 100m international advertising for its biscuits business ... The Danone Group has consolidated its 100m international advertising for its biscuits business with roster agencies Euro RSCG Worldwide and Young 100m business will go to Euro RSCG, with Y&R taking the rest. Media duties will continue to be divided between Carat and B|Com3's Starcom MediaVest. ...
By Louise Banbury / Brand Republic 03-May-01
Danone pulls out of Quaker Oats deal
French food group Danone has called off its plans to buy Quaker Oats, just 24 hours after admitting ... LONDON (Brand Republic) – French food group Danone has called off its plans to buy Quaker Oats, just 24 hours after admitting its interest in the US-based cereals and energy drink company. Danone ... off the deal, saying it was not in shareholders’ interests. Danone owns the Evian mineral water brand ...
By Camilla Palmer / Brand Republic 24-Nov-00
Danone sponsors new ITV drama 'Sweet Medicine'
LONDON - Danone Activia Yoghurt is to sponsor a new medical drama on ITV1 called 'Sweet Medicine ... Forsyte Saga' as June Forsyte. Fionnuala O'Malley, brand manager of Danone, said: "This major new series ... the family." The sponsorship deal includes credits, which have been created by Danone's creative agency ...
By Claire Billings, / Brand Republic 22-Aug-03
Mediaedge:cia wins Danone's £31m UK account
LONDON - Danone has appointed Mediaedge:cia to its £31m media planning and buying account after a ... being made at a local level. Gayle Noah, Danone UK media manager, said: "All four agencies exhibited ... forward to working with MEC as we move into the next stage of Danone's development in the UK." Tom ... appointed by Danone to handle their business in the UK, and to emerge victorious after a really challenging ...
By by Mark Banham / Brand Republic 18-Oct-06
Danone and Cadbury raise stakes in bid for Quaker Oats
The battle for US cereal and sports drink manufacturer Quaker Oats looks set to intensify as Danone ... set to intensify as Danone and UK partner Cadbury-Schweppes trump a previous bid from US drinks giant ... because of fears that a bidding war will affect its share price. Danone and Cadbury teamed up unsuccessfully earlier this year to bid for Nabisco’s snack food business. Danone owns the Evian brand ...
Brand Republic 21-Nov-00
Crouch promotes Danone Nations Cup to youth players
LONDON - The UK Danone Nations Cup begins its search for the most talented young footballers ... and Germany. Crouch, the official UK ambassador for the 2007 Danone Nations Cup, said: This global ... in Lyon. Companies supporting the competition, alongside the title sponsor Danone, include the kids Tv ...
By Jacquie Bowser / Brand Republic 01-Mar-07
Danone gets ban for claiming protection from germs
LONDON - Danone has had to pull an ad for its probiotic yoghurt Actimel, which featured a child
By by Beth McLoughlin / Brand Republic 01-Nov-06
Danone hires Alcone for Volvic Touch of Fruit drive
LONDON - Danone has appointed Omnicom-owned sales promotion agency Alcone to handle a nationwide ... Mesterhazy, senior brand manager at Danone, said the below-the-line work aims to encourage people to try ...
By Claire Billings, / Brand Republic 04-Sep-03
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