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Puma resurrects Dassler Schuhfabrik sports brand
LONDON - Puma is resurrecting the sports and clothing brand from which it originated, Dassler ... The clothing and footwear brand, which was founded by Rudolf Dassler in 1948 and later evolved ... , which will extend to multimedia, print, video, retail and online, will promote Dassler s launch ... , shirts, jackets, trousers and other sports clothing inspired by the original Dassler designs ...
By Alex Donohue / Brand Republic 04-Oct-07
Superbrands case studies: Adidas
to the European Football Championships that took place in the Benelux. History Adi Dassler, a cobbler from ... in the company philosophy today. Dassler was an athlete as well as a shoemaker and applied his understanding to producing products for athletes that helped improve performance at the highest level of sports. Dassler ...
Brand Republic 14-Jun-02
Superbrands case studies: Adidas
being key to brands, particularly those operating in the youth market. History Adi Dassler, a ... in the company philosophy of today. Dassler was an athlete as well as a shoemaker and applied his knowledge and skills to producing products for athletes that helped improve performance at the highest level. Dassler ...
Brand Republic 22-Aug-03
Marketing spend hike likely as Adidas goes for Nike
by Adolf Dassler (hence Adi-Das), who began making shoes in the 1920s. Jesse Owens wore his spikes ...
By by Ben Bold / Brand Republic 04-Aug-05
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
