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Diet Coke Plus campaign ridicules health habits
NEW YORK - Diet Coke has unveiled a $13.7m (£6.7m) marketing campaign to back the launch of Diet ... launch in Belgium before rolling out in other European markets. It promotes Diet Coke Plus as an easier way to goodness , highlighting that it has the same taste as regular Diet Coke but with added ... promotions. David Simpson, general manager at Duval Guillaume NY, said: Diet Coke Plus is a great product ...
By Nikki Sandison / Brand Republic 10-Aug-07
Coca-Cola starts push for Diet Coke Plus
LONDON - Coca-Cola is launching Diet Coke Plus, its new vitamin-enriched drink, with a heavyweight ... . In the ad, lifestyle silhouettes dissolve into shots of the silver Diet Coke Plus bottles. The spot will run in the same ad break as advertising for Diet Coke. A sampling campaign is also being launched, with vouchers offering consumers free samples of Diet Coke Plus through Elizabeth Arden gift purchase bags ...
By Darren Davidson / Brand Republic 10-Oct-07
Diet Coke Plus to target health-conscious consumers
LONDON - Coca-Cola is entering the healthy drinks market by launching Diet Coke Plus in the UK ... The drink is aimed at Diet Coke fans, who are mainly women in their 20s and 30s, and claims to help them to keep up with today s hectic lifestyle . Diet Coke Plus, which is already available ... to one of its sparkling drinks in the UK. Diet Coke Plus will be available in two variants, one ...
By Nikki Sandison / Brand Republic 01-Aug-07
W&K hires creative director for Diet Coke
Wieden & Kennedy has appointed a new creative director for its Diet Coke account as it prepares ... LONDON (Brand Republic) - Wieden & Kennedy has appointed a new creative director for its Diet Coke ... to break. John Russell, global account director on Diet Coke, said Camp had incredible experience drawn ... Freeman & Partners New York on Coke’s Fanta brand, and at BBDO New York, where he worked on the Pepsi ...
By Anna Clarke / Brand Republic 09-Feb-01
Mannequins in compromising positions in Diet Coke ad
LONDON - A parade of shop mannequins end up in compromising positions in the new Diet Coke ... The spot, which breaks next Monday, builds on the "Diet Coke Break" theme used in previous ... display when they decide to take a Diet Coke break. As they sit down to enjoy their drinks, one ... with the slogan "Must be a Diet Coke thing", which was used in a previous campaign. It is set to the track 'Cha ...
By Jennifer Whitehead, / Brand Republic 12-Feb-04
Welsh songstress Duffy to star in Diet Coke ads
campaign for Diet Coke. ... love the attitude of this new Diet Coke ad. I drink so much of the stuff, they were either going ... Diet Coke advertising campaigns." ...
By Nikki Sandison / Brand Republic 14-Jan-09
Diet Coke to launch Duffy ad during Brits
LONDON - Diet Coke is to debut its new TV spot featuring Welsh singer Duffy on February 18 during ... To Be Me', made famous by Sammy Davis Jr in 1968. The lyrics are supposed to reflect the Diet Coke ...
By Nikki Sandison / Brand Republic 16-Feb-09
Coleen McLoughlin to become new face of Diet Coke
, is to become the face of Diet Coke, matching her partner's contract with sister brand Coke Zero. ... Beckham scent range, and Girls Aloud singer Cheryl Tweedy, wife of Ashley Cole, who helped launch Coke ...
By by Alex Donohue / Brand Republic 06-Nov-06
Coca-Cola launches diet Vanilla Coke
NEW YORK - A diet version of Vanilla Coke will be rolled out in the US in October, following ... to consumer demand. "Vanilla Coke has been a big hit, but diet drinkers have resoundingly told us they want ... for Coca-Cola North America, Chris Lowe. The launch of diet Vanilla Coke follows a number of brand ... Coke was launched in May and diet Coke with lemon in 2001, some 16 years after the last major ...
By Staff, / Brand Republic 09-Aug-02
Diet Coke jumps on Bridget’s bandwagon in new ads
in its new Diet Coke advertising campaign created specifically for the UK market. ... LONDON (Brand Republic) - Coca-Cola is jumping on the Bridget Jones bandwagon by using thirty-something singleton women in its new Diet Coke advertising campaign created specifically for the UK market. The new campaign sees the exit of the Diet Coke man who was the subject of the swooning attention of young women ...
Brand Republic 25-Apr-01
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