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Consumer survey points way to improving DM's image
The launch of the DMA's first survey into consumer perceptions of direct marketing has provided ... being susceptible to different types of approaches and media for different reasons and at different ... %) of the consumers surveyed said they were happy to receive direct marketing communications if relevant to them ...
By by James Kelly / Brand Republic 04-Mar-05
Synovate boosts media surveys with digital coverage
LONDON - Synovate has taken steps to introduce more detailed coverage of digital media consumption ... and the influence of the web on purchase decisions. CNN is the first sponsor to commit to the digital surveys. Steve Garton, Synovate s global head of media, said: While there are other digital media surveys ... Media Marketing Survey) in 1995. The new digital component of the surveys will commence fieldwork ...
By Daniel Farey-Jones / Brand Republic 13-Apr-07
COI seeking assurances from media owners
advertising once it has received assurances from media owners such as Facebook that government ads ... alongside near racist or sexist material. Jamie Galloway, COI director of digital media, said ... -level with the assurances our bookings require. COI will be talking to i-level and the respective media owners ... , the COI spent 10.4m online and between 2006-2007 increased its digital media spend by 85%. ...
By Darren Davidson / Brand Republic 06-Aug-07
MPG launches Collaboration to work with media owners
executives work closely with media owners to develop media-neutral and multi-platform campaigns. ... is for MPG's top planners to offer media owners more time, access and to ensure that ideas are followed through. Mark Craze, MPG managing partner, said: "Media owners have a business imperative to 'go beyond ... to discuss these opportunities. "We're actively seeking to connect media owners with our top people ...
By by Sam Matthews / Brand Republic 24-Jan-06
ITV Digital under fire for painting
satellite owners as downmarket
LONDON - ITV Digital has come under fire for trying to paint the owners of satellite dishes ... message to image-conscious householders playing on their fears of ruining their house with an ugly ... unsightly. The watchdog advised ITV Digital not to use that approach in future campaigns and to represent the size of digital satellite dishes in the future. If you have an opinion on this or any ...
By Claire Billings, / Brand Republic 17-Oct-01
Guardian News and Media expands in US with acquisition of paidContent owner
LONDON - Guardian News and Media has bought ContentNext, the owner of the influential digital media ... to be the leading digital publishing platform for news and information to the media, entertainment and publishing ... . ContentNext, which was founded by publisher and editor Rafat Ali in 2002, is an independent media company ... content, and contentSutra.com, which covers India's digital content market. ContentNext also runs ...
By Jacquie Bowser / Brand Republic 11-Jul-08
City Republic: will ads help the City's image problem?
How Stephen Foster thinks advertising will help the City's image, what Michael Grade won't do next ... Why the City needs to work on its image Financiers in the City and on Wall Street have never ... the owners of small businesses on capital gains. On the latter, he scored the most spectacular of own goals ... quite nasty. Key media brands at the crossroads In the last few months we ve already lost one ...
By Stephen Foster / Brand Republic 05-Mar-08
Daily Mail owner resists ad downturn
LONDON - Daily Mail and General Trust, owner of the Daily Mail newspaper, has reported a 5% year ... by 3%, with strong growth in digital ad revenues offsetting a fall in print revenues. Northcliffe Media, the company's regional newspaper division, was worst hit. Its total revenues for the quarter were ... (US), which are affected by the current market conditions. DMG World Media, the company's events ...
By Jacquie Bowser / Brand Republic 23-Jul-08
Former Dennis music mag Blender closed by new owners
NEW YORK - Alpha Media Group, the US company that bought Maxim, Stuff and Blender magazines from ... and digital editorial teams, Maxim's editor-in-chief Jim Kaminsky is leaving the company. Blender ...
By Staff / Brand Republic 27-Mar-09
MacKenzie vindicated in Radiocontrol national survey
, according to a radio survey done by digital audience measurement firm GfK. ... the digital measure system. The National Broadcast Media Survey showed that audiences for the two BBC ... was down slightly to 28.7m. The new survey, conducted by the German group GfK Media, does away ... The survey put BBC music stations Radio 1 and Radio 2 as the nation's overall favourites during ...
By Josh Brooks, / Brand Republic 26-Sep-03
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