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ITV chairman considers pay-TV model for digital channels
's spin-off digital channels ITV2, ITV3 and ITV4, according to newspaper reports. ... to be unaffected. The Sunday Times also covered the pay-TV shift, but more tentatively, saying Norman is expected to look again at plans to take ITV back into the pay-TV world. The newspaper also reported ... Despite Norman not joining the company until January, a number of weekend press reports hinted ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Friends Reunited invests in television campaign
television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes ... ." Media planning is by Manning Gottlieb OMD. The TV campaign is supported by integrated online activity ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
Razorfish report defines impact of online experiences on brand sales
create new customers and drive sales, according to a US study conducted by digital agency Razorfish. ... they made their first purchase from a brand because of a digital experience either with a website, microsite, mobile coupon or email. According to this year's Feed: The Razorfish Digital Brand Experience Report , many consumers are engaging with brands online to receive exclusive promotions or discounts ...
By Jacquie Bowser / Brand Republic 10-Nov-09
Sustainable palm oil report criticises Boots and Waitrose
in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its ... food and household goods companies on their progress towards sourcing sustainable palm oil. The oil ... sources of palm derivatives are not commercially available, hence our score in this report which we do ... sustainable sources of palm oil. As a result of this work we expect to make significant progress in the next ...
By Daniel Farey-Jones / Brand Republic 28-Oct-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
in the advertising, digital, marketing and media sectors. ... with digital director, EMEA, Dennis Kuperus and report to the managing director James Copley . ( Media Week ... and DLKW 's head of delivery Susie Macarthur as delivery director. They will both report to Albion ... Longley as creative director on its Special K account. She will report to JWT's executive creative ...
By Sarah Shearman / Brand Republic 23-Oct-09
Jouning named publisher of Condé Nast Digital Britain
of its Digital Britain division. ... 's digital business in the UK. The appointment will take effect from 1 January 2010. Prior to launching ... director of GQ and sponsorship manager for Sky TV. Nicholas Coleridge, managing director of Cond Nast, said: "Jamie's appointment is a measure of the importance we are attaching to Digital, and his ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Euro RSCG to handle IBM's global digital duties
NEW YORK - IBM has awarded its global digital ad account to Havas' Euro RSCG 4D, ending more than a ... , but IBM's digital budget comes out of a reported US$1.25bn global ad spend. IBM's digital business win ... and Mindshare. John Kennedy, vice president of corporate marketing at IBM, said: "Euro has deep digital ... marketing. "Our current agency partners are teaming with IBM to do great digital work in advertising ...
By Jacquie Bowser / Brand Republic 10-Nov-09
TV and PC retailer moves into internet movie delivery
as music, sells digital downloads of films and TV shows. DVD rental chain Blockbuster also runs an online ... , including televisions, computers, Blu-ray players, set-top boxes and mobile phones, not just under its own ... . Brian Dunn, Best Buy's chief executive officer, said in a statement that the digital video store expands ...
By Staff / Brand Republic 03-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
LONDON - Channel 4 will be required to produce high-quality digital content as part of its public ... The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content ... . Channel 4 outlined a massive investment in digital in March 2008 under outgoing chief executive Andy ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
Digital services outfits dominate fastest growing companies league
LONDON - Digital service companies are thriving and among the fastest growing companies in the UK ... Digital marketing agency Bigmouthmedia Limited and online DVD rental company Lovefilm both ... . Lovefilm, which plans to launch a streamed direct-to TV service in 2010, achieved a 5694% increase ... year's awards. Among these were music download website 7Digital (928%) and search marketing agency ...
By Sarah Shearman / Brand Republic 23-Oct-09
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- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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