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Tidalwave hires Direct Know How partner as group account director
partner of direct agency Direct Know How, as group account director. ... At Direct Know How, Benson managed accounts including BlackBerry and JEM Telecom. She has 15 years of agency experience and has also worked on NEC, Fujitsu, Marconi and C W. Tidalwave has been undergoing a period of expansion after a series of account wins, causing managing director Paul Cash to take ...
By Charlie McCathie / Brand Republic 13-Apr-07
Ogilvy Group brings in Seaborn for mobile know-how
marketing. Dodds said: "Getting Scott is a real coup for us. Few people in the UK know as much about ...
By Daniel Farey-Jones / Brand Republic 25-Jun-08
How to warm up the bi-polar consumer
We all know that consumer behaviour changes and that all consumers have conflicting opinions ... split second. It doesn t bother us that we can pay over the odds for a genuine muddy carrot direct from The Farmer while buying our cheap-as-chips chicken from Tesco (and we all know, thanks to Hugh Fernley ... , but we are not idiots, we know there has to be a compromise. Our compromise is to do our bit when we can ...
Brand Republic 07-Nov-07
Taking the junk out of mail. Does Mother know best?
Robert Saville to turn his back on traditional agency life in order to let the creatives speak direct ... not in danger of overlooking things that are staring us in the face? The proliferation of all forms of direct ... of organised research groups but how many of those do we have a year? Relaxed coffee mornings, visits ...
Brand Republic 22-Apr-03
Opinion: How independent is independent?
It's a question that we should all be asking ourselves: "How much credibility can I place ... source anyway, but how can we retain authority and credibility with clients when a consultant is paid money directly or indirectly in incentives with every purchase made? In today's economic climate ... 's data had attracted a number of complaints about quality. It is an investment that I know is worthwhile ...
By Simon Lawrence / Brand Republic 10-Nov-08
How to market effectively to 'Broadband Britain'
budgets, are broadband providers utilising channels such as direct mail as effectively as they should be ... . The main problem lies with a lack of understanding by broadband providers on how to match up the different types of potential customers that exist with marketing messages that will appeal to them directly ...
Brand Republic 01-Oct-04
Direct marketers ignoring risks of suppression penalties
LONDON - Almost half of direct marketers do not use suppression on their customer data despite ... Address quality company QAS surveyed 103 direct marketers at the International Direct Marketing Fair last week. It found that 55% use suppression and 45% do not. Of those that do not, 70% were ... how often they use suppression, 46% said before every mailing, 9% said weekly, 12% monthly, 18 ...
By by Daniel Farey-Jones / Brand Republic 18-May-06
Just how much does a new customer cost you?
How much you can afford to acquire a new customer is seldom the focus of marketing people. Sadly ... it was really paying for an active cardholder; it didn't know how much it could afford to pay. Determining ... asked how much they were paying to acquire each new cardholder. The response was a very specific number but seemed much too low by historic standards. How, I asked, was that number derived? "Simple," the marketing ...
Brand Republic 14-Jan-05
In The Know reveals 107,000 newsstand circulation
LONDON - H Bauer's weekly topical news launch In The Know has been selling just 107,000 newsstand ... . It has frequently been price promoted at 50p, although the publisher declined to say exactly how many ... marketplace. In The Know has had competition from Emap s First, which launched in May with a 1.30 cover ... for a year. Bauer stressed that In The Know s figure is comprised of newsstand sales only and its ABC ...
By by Daniel Farey-Jones / Brand Republic 02-Feb-07
Drinkers told to know when to stop in Smirnoff spot
advertising campaign, with a commercial delivered by Smirnoff that tells people 'knowing when to stop is a ... "Knowing when to stop is a good thing". The ad is set to begin screening next week, with the 30-second ... alcohol misuse and believe we have a role to play in educating consumers about how to drink responsibly ...
By Jennifer Whitehead, / Brand Republic 10-Jul-03
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