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New tool claims to be able to identify next meerkat-style success
at Conquest, said: "The marketing world has shifted irrevocably from the traditional 'interrupt and persuade ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
LONDON - Integrated marketing agency Haygarth has appointed Matt Barnett to the new position ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ... at FullSix working on digital, direct and e-CRM campaigns for clients including Hertz and Reckitt Benckiser ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
The white paper can be accessed for free . It looks at the legal problems businesses and non-profit organisations can encounter when using sites such as Twitter, Facebook, LinkedIn and YouTube for marketing ... been receiving from clients over legal problems that they are having with regard to marketing via ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
LONDON - Six-month pre-tax profits at Digital Marketing Group have fallen by 31% year on year ... DMG, which is led by former Euro RSCG chief executive Ben Langdon, said it has experienced a tough trading environment but anticipates benefiting from increasing client spend on digital marketing in 2010 ... - Digital Marketing Group hopeful after dull half-year ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
By Staff / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
market, and there are estimates that more than 50% of the handsets available globally run on the Symbian ... lot to educate the American market before it can launch there successfully. The company has ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
marketing and communications director, said: "The partnership with Perform gives us a fantastic opportunity ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
report in The Times , as the original brand is set to be revived by Shop Direct in the form of 200 franchise stores. In June Shop Direct, which owns the Great Universal and Kays catalogues, bought ... Woolworths store development manager Andy Latham. The launch of Alworths drew attention from Shop Direct ...
By James Quilter / Brand Republic 23-Nov-09
ITV chairman considers pay-TV model for digital channels
Despite Norman not joining the company until January, a number of weekend press reports hinted at the direction in which he is preparing to take ITV. The Mail on Sunday quoted unnamed City sources as saying Norman believed it was imperative that ITV changed from a free-to-air business, though ITV1 is likely ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
BBH chief speaks on localised global campaigns
Sherwood was speaking on the subject of "Achieving integration on a global scale" at a seminar staged by mergers and acquisition advisers Results International covering emerging markets and digital ... in the target market? If you are working on a six to eight month development cycle a lot can change during ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
