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Postcomm reviews postcode code of practice

LONDON – Postcomm has published its review of the Code of Practice that it introduced last year ... throughout the UK, which is maintained by Royal Mail. The review document, which reflects the initial views of consumer watchdog Postwatch and Royal Mail, notes that the code appears to have worked well ... of the PAF Code of Practice, six localities balloted on changes to their postal address to add an extra line ...

By Staff, / Brand Republic 01-Jul-03

Fedma adopts recommendation on environment and direct mail

and direct mail and has developed a set of best practices to help its members. ... practice has been drawn from existing codes and recommendations operated by DMAs in Europe and elsewhere ... The recommendation is part of Fedma's, and the national Direct Marketing Association's, recognition of the need to incorporate environmental sustainability into direct marketing strategies. Fedma ...

By by Staff / Brand Republic 31-May-06

DMA announces details of updated Code of Practice

LONDON - The Direct Marketing Association has revealed the details of its new Code of Practice ... The new code comes into play in September. The last Code of Practice was published in 1997 ... and is the most up-to-date source of information on any legislative and best practice advice for all direct ... is to ensure consumers and regulators are aware of the responsible direct marketing practices and safeguards ...

By Claire Billings, / Brand Republic 02-Jun-03

Code of practice looms for UK supermarkets

The UK’s largest supermarket chains may be forced to sign up to a strict government code ... LONDON (Brand Republic) – The UK’s largest supermarket chains may be forced to sign up to a strict government code of practice which will prevent them from treating their suppliers unfairly. The code is one ... may be set up to police such a code. The report also says that retailers should not interfere ...

Brand Republic 10-Oct-00

Direct Selling Association gets OFT seal of approval

LONDON - The Direct Selling Association has secured approval for its consumer code of practice ... that direct sellers deal fairly with consumers. OFT approval for the DSA code means that consumers can feel ... The OFT only approves codes that are proven to safeguard and promote consumers' interests beyond the basic requirements of the law. Direct Selling Association members will now be able to display the OFT ...

By Staff / Brand Republic 20-Dec-04

BT direct mail campaign censured for misleading customers

LONDON - BT has been ordered to correct a direct marketing campaign after 16 recipients complained ... Complainants objected to a direct mailing, which contained a brochure and a letter advertising that its BT Together service offered unlimited free calls. The brochure was headlined: "Now you can enjoy ... the headline with help from the Committee of Advertising Practice copy advice team. If you have an opinion ...

By Claire Billings, / Brand Republic 03-Apr-02

Royal Mail to sponsor Green Awards direct category

LONDON - Royal Mail is to sponsor the direct mail category of this year's Green Awards, as part ... , recycling, resource efficiency and waste awareness in the marketing industry. Royal Mail said its endorsement of the Green Awards Best Green Direct Mail category was part of its commitment to environmentally ... Mail firmly believes that a high quality direct mail campaign can still exist, and the key ...

By Alex Donohue / Brand Republic 26-Jul-07

Royal Mail launches online direct service

LONDON - Royal Mail is aiming to boost the use of direct mail among businesses with the launch ... purchasers, direct mail design, production, mailing and fulfilment services. Offline services such as printing and mailing can also be found on the site. Andrew Kershaw, head of media information for Royal Mail, said: "The service is designed to be as simple as possible, allowing users to experience each ...

By Claire Billings, / Brand Republic 13-Jan-03

Political ads reviewed after industry fails to create code

the failure of the industry to formulate its own code of practice and is asking the industry for its input. ... advertising, and is now seeking comment on whether or not a code on the content of political advertising should be drawn up and if it would be practicable. The consultation comes after the question of how ... in 1998. The committee found that the best way forward was to establish a code and recommended ...

By Jennifer Whitehead, / Brand Republic 09-Oct-03

Royal Mail appoints head of mailing agents

LONDON - Royal Mail has appointed Tony Devine as head of mailing agents with responsibility ... and presentation, as well as good environmental practice from the mailing house industry. Devine has worked ... channels at Royal Mail. Devine said: Mailing houses play a key role in the future success of the direct ... of the postal market and is passionate about ensuring the direct mail industry continues to thrive. Under his ...

By Nikki Sandison / Brand Republic 19-Feb-08

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