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Wegener itarget.net widens offering to list building

LONDON - Wegener Direct Marketing's online analysis and targeting website, itarget.net, has widened ... Until recently, any client building a profile of their customers has had to spend time searching for matching profile data offline. The new tool aims to allow clients to profile, segment and order prospect data all in one place online. Daniel Guest, head of itarget.net at Wegener Direct Marketing, said ...

By Staff, / Brand Republic 14-May-04

Digital Data Analysis hires direct marketing guru Stone

LONDON - Direct and database marketing expert Professor Merlin Stone has joined Digital Data ... specialises in analysis of broadband and ISP data, particularly marketing and customer data, and works with BT ... into their broader analysis and measurement approach. Stone is based at Bristol Business School, University of West ... into the true digital marketing era. "Behind the excitement of the internet lies tough work, with operational ...

By Joe Lepper, / Brand Republic 30-Sep-04

Yell relaunches direct marketing arm

LONDON - Yell, the online and print directories company, has rebranded its direct marketing service ... redesigned its online direct marketing operation, available via Yell.com. The new website allows customers ... Yell Data, formerly known as The Business Database, provides business lists, data enhancement, data management and data analysis to UK businesses. It has a database of 1.6m live UK business ...

By Claire Billings, / Brand Republic 19-Jun-02

Holiday Extras hires Equimedia for online direct marketing

LONDON - Airport services firm Holiday Extras has hired Equimedia to handle direct marketing ... Direct response specialist Equimedia has been appointed following a three way pitch with a brief to review the way the website uses data, in an attempt to improve margins. Matthew Pack, Holiday Extra ... to deliver valuable customer insight through systems, data and in-depth analysis as well as drive down ...

By by Joe Lepper / Brand Republic 29-Mar-05

Response index shows positive for direct marketing

LONDON - A new index that monitors people's future willingness to respond to all forms of direct ... and product sectors, means that marketers and planners can move from a retrospective analysis, to a genuine partnership with the consumer." The index measures a range of 16 direct marketing channels. July's index ... Normal 0 The Marketing Responsivity Index is based on data from 1,000 interviews per ...

By Daniel Farey-Jones / Brand Republic 22-Aug-08

The coming of age for online data analysis

.net, Wegener Direct Marketing. ... planning no longer has to be for the statistician alone. Online analysis is allowing marketers to quickly ... , online technology is definitely beginning to have an effect on data analysis and the way it is conducted. Online analysis is really starting to come into its own. It's helping to speed up the time it takes ...

Brand Republic 05-Dec-03

Industry veterans form data analysis company Marketing Metrix

LONDON - Several former WWAV Rapp Collins directors have launched data analysis company, Marketing ... . It is already working with broadcaster Channel 4. Direct marketing agency Watson Phillips Norman, formed ... , it is clear that precision targeting is still not a reality for many direct marketers. "By investing ... Marketing Metrix focuses on the benefit to the bottom line that the intelligent use of data can ...

By by Daniel Farey-Jones / Brand Republic 03-May-05

Marketers to increase online direct spend as mail loses out

LONDON - Only 14% of UK marketers are planning to increase their spend on direct mail this year ... The data analysis software company conducts an annual survey of marketing professionals in North America and the UK. This year s survey reveals that direct mail is set to be much more popular in North America than the UK: while 50% of US marketers overall plan to increase their spend on the medium ...

By by Daniel Farey-Jones / Brand Republic 23-Jan-07

Zalpha hires Carlson's James for analysis

LONDON - Zalpha, the consumer insight division of WWAV Rapp Collins, has hired Carlson Marketing ... in the coming months. The team will be responsible for providing analysis of all direct marketing projects ... 's measurement and evaluation of marketing activity and its bespoke return on marketing investment service, all of which will be overseen by James. James was at Carlson Marketing for four-and-a-half years, where he ...

By Claire Billings, / Brand Republic 10-Mar-03

Protec plans to up DM after database analysis

LONDON – Safety equipment supplier Protec is embarking on a new direct mail campaign to target new ... . The work helped Protec to increase response rates to its existing direct mail campaign by 220%, and to boost overall sales by 15.2%. It is planning to increase its direct mail activity, which sees ... at Experian's B2B marketing business, said: "The most sophisticated B2B marketers are now using the National ...

By by Daniel Farey-Jones / Brand Republic 08-Sep-05

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