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Disney refunds parents for Baby Einstein DVDs following legal threats

LONDON - Disney is offering refunds to millions of parents in the US who bought its 'Baby Einstein ... ', are simple productions featuring music, puppets, bright colours, and not many words. Disney originally ... , Disney is now offering refunds to US customers who bought any 'Baby Einstein' DVDs between 5 June 2004 and 4 September 2009. Disney said the move was merely an extension of an existing refund policy ...

By Jacquie Bowser / Brand Republic 26-Oct-09

BR Video: Mickey Mouse should stay as he is

"spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according ... The Walt Disney Company is to reimage Mickey Mouse in a bid to make him appeal to a new generation. The famous character has kept his look almost unaltered over the years but will now take on a "cunning and cantankerous streak" for a new Disney video game, 'Epic Mickey', to be released next year ...

By Jacquie Bowser / Brand Republic 18-Nov-09

WSJ.com introduces premium paid content model

news on the Internet. Walt Disney Co's ESPN.com and the Milwaukee Journal Sentinel newspaper are among ...

By Staff / Brand Republic 22-Oct-09

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