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Mobile marketing industry bodies to develop global guidelines

dotMobi Advisory Group have signed a global agreement to develop best practice guidelines. ... for the successful future of the mobile internet economy. The alliance between the dotMobi Advisory Group and the Mobile Marketing Association provides dotMobi and our members with the global insights and perspectives to recommend industry-accepted and adopted best practices for dotMobi style guides, as well as policy ...

By by Ben Bold / Brand Republic 22-Jun-07

The Sun launches mobile site for readers on-the-go

LONDON - Britain's red-top daily The Sun has launched a website on the dotMobi domain, which gives ... mobile as it is on a PC. David Ryder, dotMobi s chief marketing officer, said: TheSun.mobi creates a ...

By Jacquie Bowser / Brand Republic 22-Oct-07

Webby Awards will recognise best sites for mobiles

are being sponsored by dotMobi, the internet address for mobile phones. David-Michel Davies, executive ... is for mobile devices. "We're proud to have such strong support from an industry group such as dotMobi ...

By by Staff / Brand Republic 07-Dec-06

MMA publishes mobile advertising guidelines

The aim of the guidelines, which are endorsed by Yahoo!, GSM Association and the DotMobi Advisory Group among others, is to make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently to the consumer. The guidelines will provide brands ...

By Nikki Sandison / Brand Republic 28-Sep-07

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