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Namco Bandai embraces in-game advertising
time after appointing Double Fusion to sell ads in its forthcoming title 'Dead to Rights: Retribution'. ... , supported by a tracking system. Jonathan Epstein, chief executive of Double Fusion, said: "Just as Double Fusion is constantly pushing the boundaries of what is possible with in-game advertising, 'Dead to Rights ...
By Darren Davidson / Brand Republic 29-Sep-09
LV= signs up to Experian's Fusion service
Fusion. ... Experian Fusion has been designed for companies mailing up to 10m contacts a year, and provides ... , said: Experian Fusion is going to radically change our approach to database marketing. We are now ... Fusion has been in huge demand since its launch because it delivers comprehensive database marketing ...
By Charlie McCathie / Brand Republic 19-Jul-07
Fusion radio 'nipples' ad slammed as sexist
LONDON - A poster advertisement for Fusion 107.3FM, where a woman's nipples were replaced by radio ... The ad for Fusion, a South London radio station, showed on the left side of the poster a ... . Complainants said the ad was sexist and demeaning to women. Fusion claimed that it was not, in fact ... , and told Fusion to withdraw it immediately. If you have an opinion on this or any other issue ...
By Jennifer Whitehead, / Brand Republic 06-Feb-02
Coors selects Experian Fusion to manage campaigns
LONDON - Coors Brewers is extending its relationship with Experian and will use its Fusion system ... Experian Fusion is an online hosted pay as you go database and campaign management tool, suitable for companies that have mailing lists of more than 10m contacts a year. Experian s customer ... , said: Experian Fusion will ensure that we communicate with our members on a one-to-one level, whether ...
By Nikki Sandison / Brand Republic 20-Feb-08
Dr Pepper launches first new brand in 117 years with Red Fusion
spin-off, as it adds the fruity Red Fusion drink to its Dr Pepper range. ... Red Fusion launches mid-July in the US and follows Coca-Cola's Vanilla Coke and Pepsi's Pepsi Blue, which was announced earlier this week. Red Fusion is the first new addition to the Dr Pepper brand since the drink first launched 117 years ago. Red Fusion is described by Dr Pepper/7-Up as having a ...
By Claire Billings, / Brand Republic 10-May-02
Jacob's invests £3m in Fusions TV launch campaign
LONDON – Jacob's is introducing its Thai Bites Fusions rice and potato snack with a TV advertising ... and try Fusions, which should translate into robust longer-term sales." Fusions will be available ...
By Sam Matthews, / Brand Republic 31-Aug-04
Home Office adspend doubles
The government’s Home Office has almost doubled its advertising spend in 2000 compared with last ... LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
Brand Republic 22-Dec-00
Losses double at Freeserve
UK ISP Freeserve has announced that its pre-tax losses doubled in the first quarter ending August ... LONDON (Brand Republic) - UK ISP Freeserve has announced that its pre-tax losses doubled in the first quarter ending August 19 2000. The operating loss was up to 14.6m, compared with 5.07m for the same quarter last year. This was after a 6.7m “non-repeating brand repositioning” cost, according ...
By Louise Banbury / Brand Republic 28-Sep-00
Car websites double in popularity
The number of Europeans visiting automotive websites has more than doubled over the last year ... LONDON (Brand Republic) - The number of Europeans visiting automotive websites has more than doubled over the last year, according to the latest figures from internet research firm Jupiter MMXI. Between April 2000 and March 2001, the reach of automotive sites in the UK grew from 6.9% to 12 ...
By Louise Banbury / Brand Republic 25-Apr-01
Google enters in-game ad market
for the ad platform, which is already sold by the likes of Microsoft's Massive, IGA and Double Fusion ...
By Sarah Crawley-Boevey / Brand Republic 09-Oct-08
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- , Central London
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- GOOD BENEFITS, Central London
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- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
