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InSkin claims 3.2% click-through rate for video format

InSkin's Flash-based interactive units sit around video, images or game players and when activated by a user open a campaign microsite. Units wrapped around video have achieved average CTRs of 3.2%, which range between 8.5% at the highest and 0.7% at the lowest. According to DoubleClick statistics ...

By Daniel Farey-Jones / Brand Republic 09-Nov-09

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