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BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Ignite MD Eric Fuller to depart under IPC restructure
LONDON - IPC Ignite managing director Eric Fuller will leave the company at the end of December, after nine years with the publisher, as part of a restructure affecting an undisclosed number of roles ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Sony's fantasy festival hooks 13,000 Last.fm users at launch
LONDON - The Sony Fantasy Festival competition, a promotion with Last.fm, has launched with more than 13,000 people having signed up to take part by the middle of its second day.
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Marlboro stubs out fake Twitter account
LONDON - Twitter has suspended a fake account that claimed to be the official voice of Marlboro cigarettes after the trademark owner Altria voiced concerns.
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Aegis reports 1% revenue rise but remains downbeat
LONDON - Aegis has reported revenue growth of 1% year on year for the first nine months of 2009, but said it still does not expect any upturn in the second half.
By Daniel Farey-Jones / Brand Republic 19-Nov-09
STV counters ITV lawsuit with new media rights claim
LONDON - Broadcaster STV, which holds the ITV1 licenses in Scotland, has reacted to ITV suing it for £38m with its own legal claims totalling up to £47m.
By Daniel Farey-Jones / Brand Republic 17-Nov-09
Half of UK and US readers would pay for online news
LONDON - The latest survey of consumers' attitudes to paying for online content shows that 48% of people in the UK would pay for news online and on mobile devices.
By Daniel Farey-Jones / Brand Republic 17-Nov-09
Tories propose dismantling media ownership rules
LONDON - The Conservatives plan to abolish local cross-media ownership rules and strip Ofcom of policy-making responsibilities, according to a report.
By Daniel Farey-Jones / Brand Republic 16-Nov-09
Bing moves out of beta for imminent full UK launch
LONDON - Microsoft has said its Bing search engine is now out of beta in the UK and will be promoted in the mass media "in the coming days".
By Daniel Farey-Jones / Brand Republic 13-Nov-09
VIDEO: GHD fairytale ads to break tonight
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella given a "modern woman" twist will break first on Channel 4 tonight.
By Daniel Farey-Jones / Brand Republic 13-Nov-09
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