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Microsoft extends gaming ties with EA ad deal
corporate vice-president of the interactive entertainment business joining EA, and being replaced by Don Mattrick, formerly the president of EA. Google has also joined the fray, acquiring in-game advertising ...
By Staff / Brand Republic 25-Jul-07
Wieden & Kennedy searches for The Sims in EA push
for EA by W K Amsterdam. Anna Smith, EA s international marketing and communications campaign manager ...
By Nikki Sandison / Brand Republic 07-Dec-07
Emap links with EA for Need for Speed Underground 2
environment. Rhiannon Thomas, account manager at Emap Advertising, said: "We are hugely pleased that EA ...
By Staff, / Brand Republic 02-Jul-04
EA buys social gaming firm Playfish for $400m
EA said the acquisition strengthened its social entertainment offering and increaseed its focus on the transition from to digital and social gaming. Playfish will become part of EA's EA Interactive division, which covers online and wireless gaming. EA will pay around $275m in cash with approximately $25m ...
By Staff / Brand Republic 09-Nov-09
20th Century Fox hires EA's King as marketing director
King, 39, spent 10 years with EA, where he was behind campaigns for some of the company's biggest computer and videogames including 'World Cup 1998' and 'The Sims'. King began his career at Coca-Cola and Schweppes before moving to the Adam Leisure Group as brand manager for hand-held LCD games. John Stanley ...
By Sam Matthews, / Brand Republic 17-Sep-04
Ribery and Benzema star in latest EA Fifa 09 ad
LONDON - France's Franck Ribery and Karim Benzema take on German striker Kevin Kuranyi in the latest ad for Electronic Arts Fifa 09 game.
By Nikki Sandison / Brand Republic 03-Oct-08
EA pushes film-based games with MTV show tie-in
LONDON - Computer games publisher Electronic Arts is to promote its EA Games brand, home to film ... , Portugal and Turkey. The sponsorship deal, negotiated on behalf of EA by Charlie Dundas, sponsorship ... by a pan-European banner campaign. "EA has firmly established an association with movies through high ... . "'MTV at the Movies' provides the ideal vehicle within which EA Games can showcase the brand in a ...
By Claire Billings, / Brand Republic 09-Apr-03
EA Games responds to glitch with Tiger Woods Jesus walk video
LONDON - EA Games has hit back at a video posted on YouTube highlighting a glitch in its Tiger ... the ball lands perfectly in the hole. EA Games has responded to the clip with its own YouTube video ...
By Nikki Sandison / Brand Republic 22-Aug-08
Cocktail secures brand partnerships for Varsity's V Card
LONDON - Cocktail Marketing has recruited a number of brands including Dominos Pizza and EA Sports ... The brand partnerships include Play.com , Dominos Pizza, Blockbuster, Express by Holiday Inn, EA Sports, Audible.co.uk and Blyk . Partners will offer V Card owners exclusive deals in return for branding on 750,000 V Cards valid from September 2008 until July 31 next year. The brands will also ...
By Jacquie Bowser / Brand Republic 01-Sep-08
Harry Potter computer game to launch
with TV and poster campaign
and the Philosopher's Stone movie, EA Games has unveiled a computer game of the same name. ... -ins is expected to be the largest grossing entertainment launch of all time. Produced by US company EA ... manager for EA Games, said, "Any happy, bright, creative and imaginative child will love this game ...
By Sylvia Westall, / Brand Republic 01-Nov-01
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