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Friends Reunited invests in television campaign

television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes ... ." Media planning is by Manning Gottlieb OMD. The TV campaign is supported by integrated online activity ...

By Jennifer Whitehead / Brand Republic 29-Oct-09

Sony's fantasy festival hooks 13,000 Last.fm users at launch

LONDON - The Sony Fantasy Festival competition, a promotion with Last.fm, has launched with more ... and an overall prize of a VIP experience to the Glastonbury festival for four people. Last.fm has a user base of more than 30 million. Participants have been challenged to create the most popular fantasy festival ... into account Last.fm listening data and online buzz in addition to data from Yahoo. The idea for the festival ...

By Daniel Farey-Jones / Brand Republic 19-Nov-09

Dettol tops ranking of most motivating TV ads

LONDON - The most motivating TV ad in the past six months was for Dettol's Surface antibacterial ... level." The top ten TV ads ranked by Mercury for the period from April to September 2009 are: Dettol ...

By Daniel Farey-Jones / Brand Republic 03-Nov-09

TV and PC retailer moves into internet movie delivery

, including televisions, computers, Blu-ray players, set-top boxes and mobile phones, not just under its own ... as music, sells digital downloads of films and TV shows. DVD rental chain Blockbuster also runs an online ...

By Staff / Brand Republic 03-Nov-09

Football qualifiers tipped to return to free-to-air TV

events reserved for live coverage on free-to-air TV following an independent review led by the former FA ... be available on free-to-air television in either highlights or live form. However, sport governing bodies ...

By Jacquie Bowser / Brand Republic 09-Nov-09

ITV chairman considers pay-TV model for digital channels

to be unaffected. The Sunday Times also covered the pay-TV shift, but more tentatively, saying Norman is expected to look again at plans to take ITV back into the pay-TV world. The newspaper also reported the pay-TV idea has been considered by John Cresswell, the company's long-serving chief operating officer ...

By Daniel Farey-Jones / Brand Republic 23-Nov-09

Starbucks boosts social media activity during Thanksgiving

LONDON - Starbucks is focusing on social media during the festive season in the US, launching

By Jacquie Bowser / Brand Republic 19-Nov-09

Jordan makes TV history with second 'I'm a Celebrity' appearance

in the tabloids and on television between Price and Andre with each seeking to portray themselves ...

By Jennifer Whitehead / Brand Republic 11-Nov-09

Saudi journalist escapes flogging over sex talk show

RIYADH - A Saudi television journalist has had a sentence of 60 lashes for her alleged involvement

By Staff / Brand Republic 27-Oct-09

Newbury Racecourse turns to Twitter as marketing budgets squeezed

competition using social media and Twitter to promote its forthcoming Winter Festival, which takes place next ... Cup Day of The Winter Festival. The winner will be announced on the NewburyRaces Twitter ... : "To compliment our on and off line marketing activity for The Winter Festival, and when marketing ... media provide, it will help raise awareness of the Winter Festival and drive traffic to the Winter ...

By Staff / Brand Republic 29-Oct-09

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