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Elizabeth Arden unveils Zeta-Jones ads
LONDON - With a strapline reading 'What is beauty?', Elizabeth Arden has revealed its first work ... Elizabeth Arden fragrance. Zeta-Jones said: "I have read masses about Elizabeth Arden. She was a visionary ... agree with her philosophy." The previous face of Elizabeth Arden was blonde model Amber Valetta. Her ... for the company. Elizabeth Arden's portfolio includes Red Door, Elizabeth Arden Green Tea and 5th Avenue ...
By Staff, / Brand Republic 27-May-02
Unilever sells Elizabeth Arden for $225m
Unilever is selling its Elizabeth Arden cosmetics and fragrances business to smaller US rival FFI ... LONDON (Brand Republic) – Unilever is selling its Elizabeth Arden cosmetics and fragrances business to smaller US rival FFI Fragrances for 225m. The Anglo-Dutch company said earlier this month ... more fashionable cosmetics lines. It is thought the Elizabeth Arden’s 1,500 staff will also move to FFI ...
Brand Republic 31-Oct-00
Catherine Zeta-Jones revealed as new face of Elizabeth Arden
and spokeswoman for global cosmetics and fragrance house Elizabeth Arden. ... Arden fragrance. Zeta-Jones said: "I have read masses about Elizabeth Arden. She was a visionary ... agree with her philosophy." The previous face of Elizabeth Arden was blonde model Amber Valetta ... for the company. Ron Rollerston, executive vice-president at Elizabeth Arden, said: "Catherine Zeta ...
By Claire Sames, / Brand Republic 04-Feb-02
Britney signs Elizabeth Arden deal for own product line
with Elizabeth Arden in a deal that will see her develop and market her own line of perfumes and cosmetics. ... statement Elizabeth Arden said that Spears was "personally involved" with all aspects of marketing of her upcoming line. The move by Elizabeth Arden is being seen as an attempt to grab a slice of a younger ... . Paul West, president of Elizabeth Arden, said: "She is a talented, fashionable woman who appeals to a ...
By Jules Grant, / Brand Republic 16-Mar-04
Britney Spears to star in online ad for Arden fragrance
for the Elizabeth Arden fragrance Curious. ... knocks on the door. The spot will launch on Elizabeth Arden's website on September 17 in the Britney ... , skincare products and fragrances in association with Elizabeth Arden to widen the brand's appeal to a ...
By Staff, / Brand Republic 14-Sep-04
Unilever to dispose of ‘elderly’ Arden brand
Unilever is selling its Elizabeth Arden cosmetics brand because it does not fit in with the other ... LONDON (Brand Republic) – Unilever is selling its Elizabeth Arden cosmetics brand because it does ... Fragrances, a US cosmetics group with a stock market valuation of 110m, is to buy Elizabeth Arden, which includes Elizabeth Taylor-branded perfumes and cosmetics. Unilever also has the Valentino, Nino Cerruti ...
Brand Republic 06-Oct-00
Catherine Zeta-Jones appears in first Arden TV spot
for cosmetics brand Elizabeth Arden since she signed as spokesperson last year. ... director of Elizabeth Arden, said: "We have had fantastic feedback on the impact that Catherine has had ... commercial for Elizabeth Arden, and she looks absolutely stunning. The commercial will also have a great halo impact on our whole brand at a key gift-buying period." Zeta-Jones signed as the face of Elizabeth ...
By Jennifer Whitehead, / Brand Republic 26-Nov-03
ITV2 autumn shows sponsored by Britney Spears Beauty
LONDON - Britney Spears Beauty fragrance, owned by Elizabeth Arden, is to sponsor two ITV2 series
By by Sarah Woods / Brand Republic 25-Aug-06
Britney Spears' Fantasy perfume TV campaign to debut online
new Elizabeth Arden fragrance Fantasy is to debut on AOL tomorrow, followed by MTV. ... . Media was bought by Manning Gottlieb OMD. Britney Spears' first Elizabeth Arden fragrance Curious ...
By by Sam Matthews / Brand Republic 14-Sep-05
Website launches consumer beauty brands for discount prices
The testing programme BrandNewYouTube is the first of its kind in Europe, and is supported by L Oreal, Nivea, Elizabeth Arden and other major cosmetic companies. BrandNewYouTube will be mailed to subscribers four times a year and will contain a minimum of 80 worth of products in each tube ...
By Joanne Payne / Brand Republic 21-May-07
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