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More frequent email shots equal greater opt-outs

by sending them out too frequently, according to the latest DMA Email Benchmarking Survey. ... , chair of the DMA Email Marketing Council's benchmarking hub, said: "ESPs, and indeed clients, need ... The survey found that the average opt-out rate among people contacted once a month with retention ... quarter of email service providers reported seeing opt-out rates of more than 1%. A year earlier, only 6 ...

By by Daniel Farey-Jones / Brand Republic 05-Dec-06

Dramatic rise in email marketing activity revealed

LONDON - Email marketing volume has risen by 30% year on year and may soon match direct mail volume ... The DMA Email Marketing Council's email benchmarking survey suggests a key factor in this growth is that email is being seen as increasingly cheap and effective, with latest figures also showing a rise ... , is that marketers are getting better at using email as a marketing tool and in targeting prospects. He said: "The ...

By by Joe Lepper / Brand Republic 09-Oct-06

Clients not clued up on cost of email delivery failure

of emails, according to the DMA's latest survey of email service providers. ... According to the National Email Benchmarking Survey Q1–Q3 2005, most ESPs are achieving delivery ... resulting from non-delivery of their marketing emails. The survey has been brought more up to date with the release of data for the first three quarters of 2005. In the third quarter, the ESPs surveyed sent ...

By by Daniel Farey-Jones / Brand Republic 13-Feb-06

Email survey shows drop-off in acquisition click-through rates

LONDON - Acquisition emails saw declining response rates while retention emails saw improving ... The council has only just released its second Email Benchmarking Survey, covering the period from July to September 2004, due to delays in getting data from around 25 email service providers surveyed ... . The survey also showed that the total number of emails sent increased over the quarter by 29% to 412m, while ...

By by Daniel Farey-Jones / Brand Republic 25-Jul-05

Email volume grows but open rates drop

LONDON - The number of marketing emails sent during the third quarter of 2006 was more than 1bn ... The DMA s National Email Benchmarking Survey showed a worrying drop in the average unique open ... of the DMA Email Marketing Council s Benchmarking Hub, said: With inbox delivery still proving to be one ... of 2006. The same rate for retention campaigns fell slightly from 34% to 33%. The survey also ...

By Daniel Farey-Jones / Brand Republic 10-Apr-07

DMA email marketing survey focuses on deliverability

established quarterly survey of email service providers. ... The National Email Benchmarking Report is an attempt to track industry trends from business ... marketing. Richard Gibson, chair of the Email Marketing Council's benchmarking hub, said: "Email marketers ... 's concerns that solicited emails are being accidentally blocked by ISPs, the survey asks email service ...

By Daniel Farey-Jones, / Brand Republic 24-Jan-05

Reporting and customer service key for email marketers

LONDON - Marketers say the two most important factors when selecting an email service provider ... . Richard Gibson, chairman of the council's Benchmarking Hub, said: "The client email marketing survey is a ... The DMA's Email Marketing Council said its first client survey shows marketers want to understand ... drivers and complements the National Email Benchmarking Report. As a result, it is likely to be run ...

By by Daniel Farey-Jones / Brand Republic 16-Nov-06

Majority of marketers expect email marketing spend to rise

LONDON - More than 80% of marketers expect their email marketing expenditure to increase, according ... in email marketing, with around half saying they would not be re-allocating money from another marketing channel to do so. The National Client Email Marketing Survey found that 39% of respondents considered direct mail and telemarketing the most successful campaign tools to work alongside email marketing ...

By Alex Donohue / Brand Republic 01-Feb-08

'Hated' email marketing given hope in new survey

to reading at least some of them, according to a latest survey on email marketing. ... of unsolicited emails they can still be effective. He points out that the survey itself, which offered a prize ... The survey of more than 1,000 business people by online list firm Marketing File found that 69% said they hated unsolicited emails received at work, compared with just 2% who are "happy to receive it ...

By by Joe Lepper / Brand Republic 25-May-06

Survey reveals marketers' email data cleaning habits

their data after each email campaign, a survey carried out by online data collector Interactive Prospect ... is restricting their usage of third-party email lists, which IPT provides. IPT surveyed what email data ... . The figures come as IPT releases the second part of its 'Essential Industry Guide to Email Marketing', which ... , 3% used list rental, 2% used paper-based surveys and 1% outbound phone surveys. According ...

By Daniel Farey-Jones / Brand Republic 25-Nov-04

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