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Nokia swoops on mobile ad specialist Enpocket
LONDON - Nokia has bought US-headquartered Enpocket for an undisclosed sum in a move ... Enpocket has developed its own mobile advertising and CRM platform and works for mobile operators, publishers and advertisers, with its own ad sales team. It is headquartered in Boston with offices in New ... for an ecosystem to develop. In the UK, Enpocket has supplied Daily Mirror publisher Trinity Mirror with CRM ...
By Daniel Farey-Jones / Brand Republic 17-Sep-07
Enpocket bolsters client services with Jones appointment
outfit Enpocket as its first director of client solutions. ... of account director Sarah Nisen to the newly created role of head of account management. Hugh Mark, Enpocket ... fellowship course. Jones, who reports to Enpocket managing director David Barker, said: With a $10bn mobile ...
By Joe Lepper / Brand Republic 24-Aug-07
Drinks giant appoints Enpocket for all mobile activity
including Pepsi and Tango, with Enpocket, following a competitive tender process. ... Enpocket, a US-headquartered company, will act as the central mobile partner for the drinks company's roster of marketing agencies. Daniel Conti, new media manager at Britvic, said: "Enpocket ... , president and CEO of Enpocket, said: "It underlines the fact that leading brands are taking a more rigorous ...
By by Daniel Farey-Jones / Brand Republic 11-Jan-06
Enpocket creates mobile love service to promote Stardust
LONDON - Enpocket has created a 'Love Predictor' mobile service for Paramount Pictures to promote ... and engagement around major feature film releases. Mike Baker, president and CEO at Enpocket, said: Ninety ...
By Nikki Sandison / Brand Republic 04-Oct-07
Vodafone uses mobile to raise music profile
LONDON – Vodafone is conducting mobile marketing through Enpocket, including SMS barcode fulfilment ... Mobile marketing specialist Enpocket is planning and delivering the activity, with the next Vodafone TBA [To Be Announced] gig to be The Zutons in Liverpool on May 20. The locations of the TBA gigs ... communication channel. This pioneering work by Enpocket amply demonstrates the major role mobile can play ...
By by Daniel Farey-Jones / Brand Republic 11-May-06
Trinity Mirror invests in mobile CRM platform
Enpocket allowing the publisher to handle mobile CRM across its media portfolio. ... The Enpocket platform will track and monitor every mobile interaction, from SMS competitions to mobile content purchases, with Trinity s range of national and regional newspapers and websites, including the Daily Mirror. Trinity s mobile suppliers have integrated with the platform, enabling Enpocket ...
By Daniel Farey-Jones / Brand Republic 19-Mar-07
SMS draws higher response than mail
direct mail drive, claims the latest research from mobile marketing firm Enpocket. ... % bought the advertised product and 15% visited a shop. Jonathan Linner, CEO of Enpocket, said ... return on investment through use of the medium," he said. The full Enpocket report can be downloaded ...
By Claire Billings, / Brand Republic 12-Feb-03
Emap moves closer to audience through SMS
with the audiences of its radio and print brands, with the appointment of mobile marketing agency Enpocket. ... Enpocket has been briefed to sell advertising opportunities to readers and listeners of Emap ... market-leading dance magazine Mixmag through mobile agency Flytxt. Launched in 2001, Enpocket's clients ... 150 mobile campaigns through its research and analysis division Enpocket Insight. In September, a ...
By Claire Billings, / Brand Republic 15-Jan-03
SMS marketing 'as favourable as TV or radio ads' according to research
Enpocket Insight compiled research through an ICM telephone survey of more than 5,000 mobile phone ... . Jonathon Linner, chief executive at Enpocket, said: "Major media owners, such as the network operators ... ." Enpocket is a wireless media sales and technology company, whose clients include O2, Lycos and other media ...
By Joe Gill, / Brand Republic 13-Aug-02
YOC Group appoints ITV's Danks as head of sales
-fareast-language:#0400; mso-bidi-language:#0400;} The new hiring follows the appointment of ex Enpocket ... Enpocket where he was new business director, responsible for mobile marketing and looking after the Trinity ...
By Nikki Sandison / Brand Republic 04-Dec-08
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