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Euro RSCG to handle IBM's global digital duties

NEW YORK - IBM has awarded its global digital ad account to Havas' Euro RSCG 4D, ending more than a ... Euro RSCG 4D will be responsible for all of IBM's online branding, including the development of strategy, technology, design and social media outreach. The appointment extends Euro RSCG's existing ... for several years. Euro will work with IBM's creative and media agencies WPP's Ogilvy Mather ...

By Jacquie Bowser / Brand Republic 10-Nov-09

Havas' third quarter revenues fall by 9.3%

PARIS - Havas', owner of Euro RSCG and MPG, third quarter revenues dropped 9.3%, with the UK hit ... Overall revenues for the Paris-based company were down from 362m in the third quarter of 2008 ... of the euro against the pound. In a statement today, Havas said: "The rest of Europe reported a third quarter ... for the third quarter was strong, with new accounts including Euro RSCG London's global Credit Suisse win ...

By Jennifer Whitehead / Brand Republic 23-Oct-09

Evian roller babies makes Guinness Book of Records with 45 million online views

LONDON - Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been recognised ... , and the Samsung LED sheep viral from earlier this year, The man behind the ad, R mi Babinet, founder of BETC Euro RSCG and global creative director of Euro RSCG, said: "The Evian campaign has succeeded in proving ...

By Jennifer Whitehead / Brand Republic 16-Nov-09

Peugeot's multi-tasking game gathers phone numbers

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer

By Jennifer Whitehead / Brand Republic 06-Nov-09

Online adspend withstands recession and set for 2010 increase

this year than in 2008, in spite of the pressure the economic downturn has put on marketing budgets.

By Staff / Brand Republic 16-Nov-09

Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media

LONDON - A creative move from BBH to Euro RSCG, a new face at AOL Europe and the departure ... Advertising Euro RSCG London has appointed Mick Mahoney , a creative director at Bartle Bogle Hegarty , as its executive creative director. ( Campaign ) Mark Modesto , the president of DraftFCB in Chicago, is to fill the newly created role of North American president of the network. He ...

By Joe Gill / Brand Republic 30-Oct-09

WPP to buy majority stake in Thai digital agency

The agency employs 45 people and has clients including Cadbury, Ford, Nike, Sony and Unilever. Founded in 2007, it made revenues of 35.4 million Thai baht ( 640,000) in 2008. ...

By Staff / Brand Republic 30-Oct-09

Ogilvy wins $200m UPS global account

The WPP agency saw off competition from Euro RSCG and Young Rubicam, after its sister agency JWT pulled out of the pitch last week complaining that the terms were unreasonable. The account will move out of global incumbents McCann-Erickson, Universal McCann and MRM, all part of Interpublic Group ...

By Staff / Brand Republic 27-Oct-09

Channel 4's online remit formalised in Digital Economy Bill

. Channel 4 outlined a massive investment in digital in March 2008 under outgoing chief executive Andy ...

By Jennifer Whitehead / Brand Republic 20-Nov-09

Bing moves out of beta for imminent full UK launch

predecessor Live Search in August 2008. ...

By Daniel Farey-Jones / Brand Republic 13-Nov-09

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