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EIAA expands with four new members
LONDON - The European Interactive Advertising Association has added four new members to its ranks ... , the pan-European publisher network. Ben Regensburger, president of DoubleClick International, said: The members at EIAA reflect the transnational nature of interactive advertising well and share a vision of how to develop this dynamic market. Growth at the EIAA comes as the body forecasts that the European interactive ...
By Staff / Brand Republic 25-Sep-07
Consolidation of online formats helping advertisers
-regional online campaigns more efficient, according to the European Interactive Advertising Association. ... for advertisers, with 30% admitting that insufficient standardisation has impacted heavily on delivering a coordinated and creative branding message. "Our research demonstrates that advertisers now have the means ...
By by Daniel Farey-Jones / Brand Republic 05-Oct-06
Internet usage on the increase across Europe
to new research by the European Interactive Advertising Association. ... The comprehensive study, gauging the way 7,000 Europeans spent their time on the internet, shows ... to the report, Europeans spend 72% of their online time for personal reasons and 28% of their time online ... % respectively interacting with those sites at least once a month. When asked to choose one medium that best ...
By by Amy Dry / Brand Republic 29-Nov-06
Internet beats magazines among Europe's consumers
to research from the European Interactive Advertising Association. ... Interactive Worldwide, said: "Currently consumer usage of the internet is ahead of the advertising market ... The research, commissioned by the pan-European trade organisation for online media firms and ISPs, showed that the web now represents 10% of Europeans’ media consumption, placing it ahead of magazines ...
By Staff, / Brand Republic 03-Dec-03
Mums wake up to the digital revolution
marked increase since 2005, according to the European Interactive Advertising Association.
By Charlie McCathie / Brand Republic 14-Jun-07
EIAA predicts European online adspend to treble by 2008
in broadband connections and the popularity of e-commerce, according to the European Interactive Advertising ... in five media hours now spent online, the EIAA says that European trends mirror those seen in the US, where the percentage market share of internet adspend is already in double figures. Advertisers ... advertising as bigger brand marketers integrate it into their marketing activities. Brand advertising ...
By Julia Pearlman / Brand Republic 01-Mar-05
FMCG gains most from online advertising campaigns
LONDON - FMCG campaigns have emerged as the most successful across the interactive advertising ... The study by trade body the European Interactive Advertising Association involved more than 160,000 people and found that online marketing raises purchase intent by 5% across all sectors, with FMCG campaigns gaining the largest rise, at 5.8%. The research, conducted by market research firm Dynamic Logic ...
By Joe Lepper, / Brand Republic 30-Sep-04
EIAA calls on UK marketers to take part in latest Internet Ad Barometer survey
accurate possible picture of the state of internet advertising in Europe. ... , FMCG, telecoms, travel and retail are being asked to complete a survey being run by the European Interactive Advertising Association, ahead of the publication of the fifth Marketers' Internet Ad Barometer ... , France, Germany, Spain, Italy, the Netherlands, Belgium, Sweden, Norway, Denmark and pan-European. It can ...
By Staff / Brand Republic 07-Sep-09
Associated opens up sites to pan-European advertisers
LONDON - Associated Northcliffe Digital has signed a deal with online sales house Tomorrow Focus ... network, which offers advertisers a pan-European reach that covers magazine and newspaper websites from ... : By becoming part of a bigger European network we will be able to ensure that the quality advertising we offer ... . They will sell mainly pan-European campaigns across the Premium Publishers Online network. Sales people ...
By Jennifer Whitehead / Brand Republic 24-Jul-07
Industry pushes pan-Euro campaigns with ad package
LONDON - A package of standardised online advertising formats has been developed for use across ... European Online Ad Formats has been developed by the European Interactive Advertising Association and the Interactive Advertising Bureau in Europe, in a move the groups say will help improve global consistency ... : "These core sizes will become available across thousands of European websites, giving advertisers ...
By Jennifer Whitehead, / Brand Republic 04-Nov-03
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