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Birmingham Evening Mail embarks on CRM drive
LONDON – The Birmingham Evening Mail is launching its biggest drive to date to develop customer ... relationships." He added that the initiative is a signal that the Birmingham Evening Mail is determined ... stage of the process," he said. The campaign has been enabled by the Birmingham Evening Mail's new ...
By Staff, / Brand Republic 20-Apr-04
Desmond loses Evening Mail court battle with Associated
the name 'Evening Mail' or 'London Evening Mail' for its planned London freesheet. ... of confusion. The high court judge Mr Justice Laddie said that The Evening Mail or London Evening Mail could well be thought of as an evening version of either the Daily Mail or The Mail on Sunday. "Considering first the use of the title Evening Mail, it appears to me that the factors which point towards confusion ...
By Gordon MacMillan, / Brand Republic 11-Jun-03
Ferrari says Evening Mail will campaign for Londoners
that the Evening Mail will campaign on behalf of Londoners and will have a distinct identity from paid-for rival ... Ferrari was named last week as the editor of the Evening Mail, Express Newspapers' attempt ... Underground. Such an agreement could be the factor to make or break the Evening Mail. In an interview with the Sunday Express, sister paper to the Evening Mail, Ferrari said that the paper will have be news ...
By Jennifer Whitehead, / Brand Republic 10-Feb-03
Ferrari takes editor's chair at Desmond's Evening Mail
as the editor of Richard Desmond's new London freesheet the Evening Mail, which is to be launched in March ... refused to comment on Ferrari's appointment or further details of the Evening Mail. However, a leaked ... , Associated Newspapers' freesheet Metro and the 40p Evening Standard. Ferrari started out as a reporter ...
By Jennifer Whitehead, / Brand Republic 06-Feb-03
Desmond to name new London paper the Evening Mail
the Evening Mail and is in talks with retailers about possible distribution for the title. ... suffered for too long from having a single, monopoly supplier of its own newspapers." The Evening Mail would compete head to head with Metro and the London Evening Standard, stretching advertising revenue ... 's publisher Associated Newspapers, which used to publish the Evening News alongside the Evening Standard ...
By Gordon MacMillan, / Brand Republic 20-Nov-02
Daily Mail hits back at threat from Evening Mail
, saying that it is ready for the challenge of the Evening Mail, Richard Desmond's rival to the London ... , the newspaper is in a stronger position, Williams said, as it prepares for the Evening Mail to launch. "The ... for the Evening Mail, a freesheet that will be published in London on weekday afternoons at around 4.30pm. While ... to reassure investors that the company could maintain advertising revenues. With the Evening Standard ...
By Staff, / Brand Republic 13-Feb-03
Anderson tells Desmond to hurry up Evening Mail launch
publisher Richard Desmond to 'get on' and launch his new evening freesheet the Evening Mail, which has been ... it on'." The delay in the launch will heighten speculation that the Evening Mail could simply be a ... that the Evening Mail would launch when it was least expected. "We will launch when our competitors least expect ... of the Evening Mail is understood to hinge on the fact that it can not find enough distribution points in London ...
By Claire Billings, / Brand Republic 15-Apr-03
Distribution worries delay launch of Desmond freesheet
LONDON - The launch of Richard Desmond's new London evening freesheet, the Evening Mail, which some ... According to reports, the Evening Mail, which would if launched rival Associated Newspapers' Evening Standard, will not appear until at least autumn at the earliest. The paper was first reported ... denied. Like Desmond's Evening Mail, many in the industry doubt that an Associated tabloid newspaper ...
By Staff, / Brand Republic 14-Apr-03
Evening Standard increases cover price to 40p
the Evening Standard by 5p to 40p. ... the effect Desmond's title -- expected to be called the London Evening Mail -- will have on the Standard ... evening freesheet by rival publisher Richard Desmond, which will challenge the Standard's control over the London newspaper market. The Evening Standard has enjoyed complete dominance of the London daily market ...
By Claire Billings, / Brand Republic 20-Jan-03
IDM to hold psychographics and hypnosis evening
LONDON - The Institute of Direct Marketing is to run a members' evening event on consumer ... , mail order and charity sectors. Caroline Robertson, membership director at the IDM, said: "This is a ...
By Staff, / Brand Republic 05-Jul-04
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