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Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... The brand claims to be enjoying something of a renaissance at the moment following take-up by indie popstars and trendsetters, such as former Libertines front man Carl Barat. Aertex, which owns the copyright to a specific type of fabric, sells most of its clothing via its website and through selected UK ...
By James Quilter / Brand Republic 11-Nov-09
World famous shoe designer Jimmy Choo makes H&M debut
LONDON - A new Jimmy Choo range for high street fashion retailer H&M will be available in 200
By Sarah Shearman / Brand Republic 22-Oct-09
Cadbury takes pop-up store concept into digital channel
of the week via an online shop that will appear and disappear from a number of fashion blogs and retail sites. ... Cadbury has teamed up with fashion designer Giles Deacon to create a limited edition scarf, worn ... and Friday with the hope of stumbling on the online boutique, which will pop up on fashion blogs and sites ... to Fashion Targets Breast Cancer UK. The scarf features a print made up of the polka-dot like shapes ...
By Jennifer Whitehead / Brand Republic 26-Oct-09
No more letters to Santa, put your Christmas wish list on Facebook
Online fashion aggregator ShopStyle.co.uk is inviting shoppers to select the gifts they would ... fashion, bags, shoes and cosmetics can then be published on the shopper's Facebook profile or Twitter feed ... directly to the relevant fashion retailer to make the purchase. It is ShopStyle's first Christmas campaign ...
By Jennifer Whitehead / Brand Republic 04-Nov-09
Bidders have Playboy bunny in their sights
Playboy Enterprises owns the famous girlie magazine after which it is named. It produces content for websites and adult television services, clothing, and also operates a chain of stores. The company refused ... -Z's clothing range Rocawear, as well as the iconic US raincoat brand London Fog. The Los Angeles Times ...
By Staff / Brand Republic 13-Nov-09
Burberry launches trench coat photo sharing site
The site Artofthetrench.com features images of people wearing different designs of the coat. Users can navigate through them by altering the criteria, which includes gender, weather and popularity. The initial pictures on the site have been taken by fashion blogger Scott Schuman, also know ...
By James Quilter / Brand Republic 10-Nov-09
Affiliate website rides Cheryl Cole obsession
of the site is not so much about making money, rather as a timely experiment to see how fashion, celebrity ... fashion and celebrity stylist Desiree Lederer, makeup artist Louise Constad, nail professional Liza Smith ...
By Jacquie Bowser / Brand Republic 22-Oct-09
Sulake launches virtual world Bobba Bar for mobile users
Bobba Bar consists of bars, cafes and clubs where users can chat to other "bar guests", over 17 years of age, by creating avatars. Users can create their avatars from a variety of designs for the face, body, hair, skin and clothing. There are more than one billion combinations to choose from ...
By Jacquie Bowser / Brand Republic 09-Nov-09
Online reviews key to purchase decisions
% for clothing, just 12% before buying entertainment products, and only 9% before making a sports purchase ...
By Staff / Brand Republic 27-Oct-09
Chelsea to follow Newcastle United in selling stadium naming rights
Chelsea's new chief executive Ron Gourlay has said the club hopes to bring in as much as 150m by tying a brand down to a 10- to-15-year deal on the 42,000-seat ground. It follows this week's decision by Newcastle s owner Mike Ashley to rename St James' Park after his sports fashion chain Sports Direct ...
By James Quilter / Brand Republic 06-Nov-09
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