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Celebrities send themselves up for breast cancer campaign

of themselves for the Fashion Targets Breast Cancer 2008 campaign, to raise money for charity Breakthrough ... on this project and we hope that everyone digs deep to buy a Fashion Targets Breast Cancer T-shirt whatever ... the first time Breakthrough Breast Cancer has used a male celebrity to advertise the campaign in its 11-year history. His participation recognises the 300 men a year who are diagnosed with breast cancer in the UK ...

By Nikki Sandison / Brand Republic 29-Apr-08

Sophie Dahl fronts new breast cancer campaign

Targets Breast Cancer, which raises money for the UK's charity Breakthrough Breast cancer. ... agency for awareness-raising campaigns, and their work on Fashion Targets Breast Cancer has been ... future free from the fear of breast cancer. Fashion Targets Breast Cancer is a worldwide initiative ... with this innovative fashion campaign which has historically achieved so much for Breakthrough Breast Cancer s research ...

By Joanne Payne / Brand Republic 01-May-07

Breast cancer charity bares all
in new campaign

LONDON - A new poster campaign for the Against Breast Cancer charity has launched today, showing a ... for his portraits and fashion photography. The ad was written by Spirit's Ben Akers and art directed by Nadine Akle. The charity Against Breast Cancer works solely on breast cancer research ... other issue raised on Brand Republic, join the debate in the " target="_blank">Forum here . ...

By Jennifer Whitehead, / Brand Republic 20-Dec-01

Cherie Blair featured in Breast Cancer Care's debut TV campaign

LONDON - Breast Cancer Care is launching its first TV advertising campaign, directed by Mike Leigh ... activity, and is targeted primarily at women over the age of 50, because 80% of breast cancers occur ... . It will be shown predominantly in daytime schedules to appeal to the target audience and ensure the Breast Cancer ... breast that turned out to be breast cancer. She may have sought medical advice sooner if she knew about ...

By by Julia Pearlman / Brand Republic 04-Mar-05

Breakthrough Breast Cancer leads campaign with DRTV ad

TV commercial for Breakthrough Breast Cancer, the UK charity committed to fighting breast cancer ... to target women over the age of 40 who are most at risk of breast cancer. The objective of the campaign is to help the charity differentiate itself from other breast cancer charities and generate recruitment in a ... in the lives of women with breast cancer. All the women featured in the ad have or have had breast cancer ...

By Joanne Payne / Brand Republic 09-Mar-07

Breast Cancer Care links up with Future for donor acquisition

LONDON - Breast Cancer Care is targeting prospective donors through a partnership with Future ... to take part in Breast Cancer Care's biggest fundraiser to date. Future is also donating 10p ... special subscription offer through Breast Cancer Care's website . For every subscription to one of its craft titles, Future will donate 20% of the price (more than £5) to the charity. "Breast cancer is a ...

By by Ben Bold / Brand Republic 06-Sep-05

Breakthrough Breast Cancer drops RKCR/Y&R for start-up

LONDON - Breakthrough Breast Cancer has appointed agency start-up Dye Holloway Murray to its ... DHM will work on the charity s flagship campaign, Fashion Targets Breast Cancer , which stars supermodel Sophie Dahl. The long-running campaign, which has previously featured Jade Jagger, Claudia Schiffer and Helena Christensen in press, poster and cinema ads, has raised more than 8m ...

By Darren Davidson / Brand Republic 15-Nov-07

NatMags to launch fashion and beauty festival

of Fashion & Beauty, in September next year. ... The festival, which opens on September 1 2008, will span the UK and involve in-store shopping competitions, fashion shows, blogs, cocktail parties, fashion workshops, tickets to events and consumer makeovers. Money raised from 30 Days of Fashion Beauty will be donated to the UK s leading breast cancer ...

By Jacquie Bowser / Brand Republic 27-Nov-07

Cancer Research in naked ploy for breast awareness

LONDON - Cancer Research UK is hoping a new viral video featuring breast cancer checking techniques ... of Breast Cancer Awareness Month, which starts on October 1. The advice is delivered by a woman but the star of the show is her breast awareness guy Tommy, who happily strips off and lets her demonstrate her ... at Cancer Research UK, said: "Every day a staggering 120 women are diagnosed with breast cancer ...

By Daniel Farey-Jones / Brand Republic 25-Sep-08

McArthurGlen supports cancer charity in national campaign

LONDON - Designer outlet McArthurGlen is supporting breast cancer awareness charity, Pink Ribbon ... As part of the campaign, which will run throughout Breast Cancer Awareness Month in October ... s profile as a key member of their community through the support of Breast Cancer Awareness Month and drive ... , such as fashion and beauty shows, charity talks, bra amnesty and firework shows will continue in-centre throughout ...

By Nikki Sandison / Brand Republic 05-Oct-07

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